What is Apimo? (Complete Guide + 2025 Reviews)

‍Apimo Is a CRM software (Customer Relationship Management) specifically designed for real estate professionals, such as real estate agencies, developers and agent networks. It is aimed at those who seek to optimize their daily management and improve their business performance.

Its main promise is to simplify and centralize the management of properties, customer contacts (buyers and sellers), and real estate transactions. The tool aims to save time and improve the efficiency of actors in the sector.

In 2025, Apimo is positioned as a robust and comprehensive solution on the real estate software market, helping professionals structure their business and offer a better customer experience.

What is Apimo used for?

Apimo serves to bring together in a single platform all the tools necessary for management of a real estate business. It allows property portfolios to be managed, customer interactions to be monitored, and ads to be displayed.

The benefits for users are multiple: better organization, optimization of working time, more rigorous customer follow-up and increased visibility of properties for sale or rent. Apimo aims to make real estate management simpler and more efficient.

Concretely, a real estate agency will use Apimo to create detailed sheets for each property, track the history of exchanges with a prospect, schedule visits, and automatically publish its ads on various real estate portals. Developers can manage their new programs and lots. Agency networks benefit from tools for collaboration and information sharing.

The key features of Apimo

Apimo offers a wide range of functionalities to cover all the needs of real estate professionals:

• Real estate management: Centralize all information about your properties (details, photos, videos, documents) for easy organization and access. You can classify properties by status (for sale, rented, etc.).
• CRM for customer relationships: Manage your prospects and customers effectively with a CRM module that allows you to track requests, create reminders, and access the history of interactions. The software can automate commercial reminders.
• Multi-broadcast ads : Increase the visibility of your properties by automatically displaying your ads on the main national and international real estate portals.
• Simplified collaboration: Facilitate teamwork with internal data sharing tools and real-time sync.
• Reports and analyses: Measure your performance with customizable dashboards and reports to optimize your strategies.
• Smart reconciliation: The software makes comparisons by affinities between the available goods and the criteria of potential buyers.
• Mobility: Being a 100% web solution, Apimo is accessible from various devices connected to the internet.
• Multilingual repository: Distribute your product sheets and showcases in several languages, an asset for the international market.

To explore these features in more detail, you can check out the Apimo official website.

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Advantages and limitations of Apimo

Like any tool, Apimo has strengths and some aspects to consider.

✅ Advantages:

• Complete and specialized solution: Apimo covers a broad spectrum of needs specific to real estate professions (sale, rental, new, etc.).
• Intuitive interface: Despite its functional richness, many users emphasize its ease of use.
• Time saving and efficiency: The automation of certain tasks (distribution, reminders) and the centralization of data make it possible to optimize daily work.
• Good integration and dissemination skills: The connection with numerous portals and other tools is a major advantage.
• Responsive customer support: Several testimonies point to effective technical support.

❌ Limits:

• Cost: The investment in Apimo can be substantial, especially for small structures or depending on the modules chosen.
• Learning curve: To fully exploit all the advanced features, adaptation time may be necessary.
• Pricing on request: The absence of a public fee schedule may make the initial budget assessment less direct.

Compared to some general competitors, Apimo is distinguished by its strong specialization in real estate. Compared to other real estate software, it is often perceived as very complete.

How much does Apimo cost? (Prices 2025)

Determining the exact cost of Apimo generally requires contacting the publisher directly, as prices are only communicated on quotation. This approach allows Apimo to offer pricing adapted to the specific needs of each agency (number of users, activated functionalities, complementary modules).

To obtain an accurate and personalized price in 2025, it is imperative to request a quotation from Apimo.

Our opinion on Apimo (Test & Recommendations)

Apimo is proving to be a powerful and very complete CRM tool, specifically tailored to the requirements of the real estate sector. Its interface is generally considered intuitive, which makes it easier for teams to use. The centralization of information, the fine management of assets and contacts, as well as the wide possibilities of distributing ads are major assets that really contribute to the efficiency of agencies.

The strengths observed include its functional richness, which covers all aspects of the business (sales, rentals, new programs, etc.), its ability to adapt to different sizes of structures, and its international openness thanks to its multilingual functionalities. The integrated analysis tool is also a plus for monitoring performance.

Among the practical limitations, cost can be a barrier for some agencies, and the multitude of functionalities, although positive, may require an investment of time for total control. Access to rates only on quotation lacks transparency for a quick initial assessment.

We recommend Apimo to small, medium or large real estate agencies, as well as to networks of agents and developers who are looking for a centralized, efficient and dedicated solution dedicated to their sector to structure and develop their business. It is particularly suitable for structures with a vision of growth and who are ready to invest in a tool to optimize their processes.

Final grade: 4.3/5

Alternatives to Apimo

If you are exploring options other than Apimo, here are some relevant alternatives in the real estate software market:

• Hektor: Often cited as a direct competitor, Hektor is also a comprehensive real estate transaction software, appreciated for its ergonomics.
• Netty: Another French solution offering a real estate CRM with a good integration of marketing and communication tools.
• Gercop: A historical player in the market offering a complete software suite for transactions, rental management and trustees.

Other names like Ubiflow (more focused on the multicast of ads but can complement a CRM), Périclès, or more general but adaptable CRMs like HubSpot or Pipedrive can also be considered according to the priorities of the agency.

Integrations available with Apimo

Apimo is distinguished by its ability to integrate with an ecosystem of third-party tools, which streamlines the work processes of real estate agencies.

Common integration types include:

• Real estate portals: Apimo allows the wide distribution of ads on numerous national and international portals (SeLoger, Bien'ici, Logic-Immo, etc.).
• Marketing tools : Integrations with email platforms like Mailchimp are possible.
• Social networks: Direct publication of goods on platforms like Facebook and Twitter.
• Electronic signature solutions : Connect with tools like DocuSign or Yousign.
• Accounting software : Integrations with solutions like Sage or Cegid.
• Agency websites: Apimo offers a robust API to synchronize property data with the agency's website, whether it is a site developed by Apiwork (the publisher of Apimo) or a third-party site (for example via WordPress with specific connectors like Immolinko).
• Other business tools: Apimo can connect to general CRMs such as HubSpot (via specific developments) or to real estate auction platforms.

Apimo has a documented API to allow custom developments and advanced integrations.

How do I get started with Apimo? (Quick guide)

To start using Apimo and transform the management of your real estate agency, follow these key steps:

1. Contact Apimo for a demonstration: It's the best way to see the tool in action and ask your specific questions. You can discuss your needs to get a suitable proposal.
2. Define your needs and choose your formula: Based on the demonstration and analysis of your processes, select the Apimo formula and modules that best fit the size of your agency and your goals.
3. Plan the training of your teams: Apimo offers training to facilitate the use of the software. Ensure that your employees are trained for optimal use.
4. Set up your environment and import your data: Customize Apimo settings and import your existing data (assets, contacts) for a smooth transition.
5. Start using Apimo on a daily basis: Integrate Apimo into your daily tasks, from managing mandates to distributing ads and customer follow-up.

To start your process, the easiest way is to visit the Apimo official website and to ask for contact.

Optimize your use of Apimo with TurnK

Do you want to integrate Apimo into your work environment or interface it with other solutions to maximize its potential? At TurnK, we support you in setting up and customizing Apimo so that it fits perfectly into your business processes. From initial configuration to optimizing your workflows, including integrating with your existing tools, our expertise ensures you get the most out of this powerful real estate CRM. To discuss your project and find out how we can help you, contact us today.

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