Mailchimp: email marketing and automation made simple
Discover Mailchimp, email marketing and automation within everyone's reach
Mailchimp is an email marketing platform that lets you create, automate and analyse your campaigns without technical skills.
A monthly newsletter that goes out on time, a welcome email triggered at every sign-up, an automatic abandoned-cart follow-up: Mailchimp covers everyday marketing needs. Small businesses launch their first campaigns on their own, while more mature marketing teams automate complete customer journeys.
Mailchimp is built around four pillars:
From creating the message to analysing results, everything happens in the same interface.
1. Email creation: professional campaigns without a designer
Mailchimp's editor makes email creation accessible to the whole team.
- Compose your emails with the drag-and-drop editor
- Start from customisable templates that match your brand
- Preview how your messages render on mobile before sending
- Speed up content production with the built-in creative assistant
2. Automation: the right message at the right time
Automated journeys engage your contacts without manual work.
- Trigger emails based on contact behaviour: sign-up, purchase, anniversary
- Build multi-step journeys with the Customer Journey Builder
- Recover your store's abandoned carts automatically
- Re-engage inactive contacts with dedicated campaigns
3. Audience and segmentation: target accurately
A well-segmented list makes all the difference to your engagement rates.
- Grow your list with sign-up forms and landing pages
- Segment your contacts by behaviour, preferences or demographics
- Personalise your content to each recipient's profile
- Keep your database clean with unsubscribe and bounce management
4. Reports and analytics: measure what works
Every campaign produces lessons that improve the next one.
- Track open, click and conversion rates in real time
- Test subject lines and content with A/B testing
- Benchmark your performance against your industry
- Connect your campaigns to the revenue generated in your store
What about the ecosystem?
Mailchimp connects to hundreds of applications: your Shopify store, your WordPress site, your CRM, or automation tools like Zapier and Make. Your marketing data stays in sync with the rest of your IT system.
Planning a Mailchimp project? turnK connects your marketing to your CRM and your customer data. Take a look at our CRM integration services or contact us: our consultants reply within 48 hours.
Les questions les plus fréquentes
Mailchimp is an email marketing platform for creating campaigns, automating customer journeys and analysing results from a single interface. It is known for its ease of use, accessible without technical skills.
Mailchimp is designed for small businesses, freelancers and marketing teams that want to launch newsletters and automated campaigns quickly. Its fast learning curve often makes it a company's first email marketing tool.
The drag-and-drop email editor, journey automation with the Customer Journey Builder, audience segmentation, forms and landing pages, plus performance reports with A/B testing.
Mailchimp is subscription-based, priced by number of contacts and feature level, with a free tier to get started. Up-to-date pricing is available on the official Mailchimp website.
Brevo, Klaviyo and ActiveCampaign are the most common alternatives, each with its strengths: Klaviyo for e-commerce, Brevo for value for money, ActiveCampaign for advanced automation. turnK helps you choose the right tool for your context and integrate it with your CRM.
