Zapier: no-code automation that connects your apps
Discover Zapier, the automation that links all your tools together
Zapier is an online automation tool that connects thousands of applications to automate your repetitive tasks, without writing a single line of code.
A lead fills in your web form: they are created in the CRM, your team gets a Slack notification and a welcome email goes out automatically. Lead entry, customer file updates, team alerts: everything you used to do by hand, a Zap can do for you.
Zapier is built around four pillars:
From your first Zap in five minutes to elaborate multi-step processes.
1. Zaps: one trigger, multiple actions
The principle is simple: when something happens in one app, Zapier acts in the others.
- Create a Zap by pairing a trigger with one or more actions
- Launch automations when an email arrives, a form is submitted or a deal closes
- Chain several steps in a single multi-app workflow
- Get started fast with thousands of ready-made Zap templates
2. The integration catalogue: thousands of connected apps
This is Zapier's biggest strength: your tool is almost certainly in there.
- Connect your everyday tools: Gmail, Slack, HubSpot, Notion, Google Sheets
- Link your web forms to your CRM with no manual re-entry
- Sync customer data across marketing, sales and invoicing
- Use webhooks to plug in apps without a native connector
3. Advanced logic: filters, paths and formatting
Your automations follow precise rules, not just simple sequences.
- Filter events so only the ones that matter trigger your workflows
- Build conditional paths to handle each case differently
- Reformat dates, text and numbers on the fly between two apps
- Add delays to space out actions over time
4. Beyond Zaps: tables, interfaces and AI agents
Zapier is becoming a full platform for building business processes.
- Store your automation data in Zapier Tables
- Build simple forms and portals with Zapier Interfaces
- Hand tasks over to AI agents connected to your apps
- Build your Zaps faster with the built-in AI assistance
What about Make or n8n?
Zapier stands out for the size of its catalogue and how easy it is to pick up. For more technical scenarios or high volumes, compare it with Make and n8n: the right choice depends on your processes and your budget.
Planning an automation project with Zapier? turnK maps your processes, builds your Zaps and makes your data flows reliable. Take a look at our data & AI services or contact us: our consultants reply within 48 hours.
Les questions les plus fréquentes
Zapier is a no-code automation tool that connects thousands of web applications. You create Zaps: when an event occurs in one app (the trigger), Zapier automatically runs actions in others.
Freelancers, SMBs and large companies that want to eliminate repetitive manual tasks: entering leads in the CRM, team notifications, file syncing. No development skills are required to build a first Zap.
Zaps (trigger-action workflows), a catalogue of thousands of integrations, multi-step Zaps with filters and conditional paths, data formatting, webhooks, plus Zapier Tables, Interfaces and AI agents to go beyond simple automation.
Zapier is subscription-based, with a free tier to explore the tool and paid plans based on the volume of tasks executed and advanced features. Up-to-date pricing is available on the official Zapier website.
Not for simple Zaps: the interface is designed for non-developers. However, once processes involve several tools, business rules or sensitive data, rigorous design matters; turnK structures your automations so they stay reliable and maintainable.
