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Shopify: the e-commerce platform for selling online and in-store

Discover Shopify, the e-commerce platform for selling everywhere

Shopify is a commerce platform that lets you build, run and grow your online store without technical skills.

You list your products, take payments, and track orders and shipping from a single dashboard. A new brand can launch its store in a few days; an established retailer syncs online sales with its physical shop; a high-volume merchant scales up to Shopify Plus without switching tools.

Shopify is built around four pillars:

From building your store to omnichannel selling, the whole e-commerce cycle is covered.

1. Store building: an online shop that matches your brand

Build a professional storefront without writing code.

  • Pick a customisable theme and adapt it to your brand
  • Edit your pages with the visual editor, no developer required
  • Connect your domain name and manage multiple languages to sell internationally
  • Add features with thousands of apps from the Shopify App Store

2. Sales management: orders, payments and shipping in one place

Day-to-day store operations run from a single interface.

  • Manage your product catalogue, inventory and variants without limits
  • Accept cards and digital wallets with Shopify Payments or the gateway of your choice
  • Automate shipping rates and label printing
  • Recover lost sales with automatic abandoned-cart reminders

3. Omnichannel selling: online, in-store, on social media

All your sales channels share the same catalogue and the same inventory.

  • Take in-store payments with Shopify POS, synced with your online inventory
  • Sell on social networks and marketplaces from the same interface
  • Offer blended journeys: buy online, pick up in store
  • Follow every customer across all channels in a single record
  • Discover the service here

4. Growth: analytics, marketing and scaling up

Shopify supports your growth, from your first product to high volumes.

  • Analyse sales, traffic sources and buying behaviour in built-in reports
  • Run email campaigns and discount codes directly from the platform
  • Automate your operations with Shopify Flow
  • Move up to Shopify Plus when your volumes and B2B needs require it
  • Discover the service here

Planning a Shopify project? turnK designs your store and connects it to your CRM, ERP and marketing tools for reliable data end to end. Take a look at our app development services or contact us: our consultants reply within 48 hours.

Les questions les plus fréquentes

What is Shopify?

Shopify is a SaaS e-commerce platform for building and running an online store: catalogue, orders, payments, shipping and marketing are all managed from a single dashboard, with no technical skills required.

Who is Shopify for?

Entrepreneurs launching their first store as well as established brands. Retailers with physical shops use Shopify POS, and high-volume or B2B businesses rely on Shopify Plus.

What are Shopify's main features?

Store building with customisable themes, product and inventory management, payments with Shopify Payments, omnichannel selling (POS, social media, marketplaces), built-in analytics and a large app ecosystem.

How much does Shopify cost?

Shopify is subscription-based, with several monthly plans depending on features, plus transaction fees that vary by payment method. Up-to-date pricing is available on the official Shopify website.

Can you connect Shopify to a CRM or an ERP?

Yes, through Shopify App Store apps and the platform's API: orders, customers and inventory can sync with your CRM or ERP. turnK builds these integrations to eliminate manual re-entry and keep your data reliable.