Shopify: the e-commerce platform for selling online and in-store

Discover Shopify, the e-commerce platform for selling everywhere
Shopify is a commerce platform that lets you build, run and grow your online store without technical skills.
You list your products, take payments, and track orders and shipping from a single dashboard. A new brand can launch its store in a few days; an established retailer syncs online sales with its physical shop; a high-volume merchant scales up to Shopify Plus without switching tools.
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Shopify is built around four pillars:
From building your store to omnichannel selling, the whole e-commerce cycle is covered.
1. Store building: an online shop that matches your brand
Build a professional storefront without writing code.
- Pick a customisable theme and adapt it to your brand
- Edit your pages with the visual editor, no developer required
- Connect your domain name and manage multiple languages to sell internationally
- Add features with thousands of apps from the Shopify App Store
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2. Sales management: orders, payments and shipping in one place
Day-to-day store operations run from a single interface.
- Manage your product catalogue, inventory and variants without limits
- Accept cards and digital wallets with Shopify Payments or the gateway of your choice
- Automate shipping rates and label printing
- Recover lost sales with automatic abandoned-cart reminders
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3. Omnichannel selling: online, in-store, on social media
All your sales channels share the same catalogue and the same inventory.
- Take in-store payments with Shopify POS, synced with your online inventory
- Sell on social networks and marketplaces from the same interface
- Offer blended journeys: buy online, pick up in store
- Follow every customer across all channels in a single record
- Discover the service here
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4. Growth: analytics, marketing and scaling up
Shopify supports your growth, from your first product to high volumes.
- Analyse sales, traffic sources and buying behaviour in built-in reports
- Run email campaigns and discount codes directly from the platform
- Automate your operations with Shopify Flow
- Move up to Shopify Plus when your volumes and B2B needs require it
- Discover the service here
Planning a Shopify project? turnK designs your store and connects it to your CRM, ERP and marketing tools for reliable data end to end. Take a look at our app development services or contact us: our consultants reply within 48 hours.
Les questions les plus fréquentes
Shopify is a SaaS e-commerce platform for building and running an online store: catalogue, orders, payments, shipping and marketing are all managed from a single dashboard, with no technical skills required.
Entrepreneurs launching their first store as well as established brands. Retailers with physical shops use Shopify POS, and high-volume or B2B businesses rely on Shopify Plus.
Store building with customisable themes, product and inventory management, payments with Shopify Payments, omnichannel selling (POS, social media, marketplaces), built-in analytics and a large app ecosystem.
Shopify is subscription-based, with several monthly plans depending on features, plus transaction fees that vary by payment method. Up-to-date pricing is available on the official Shopify website.
Yes, through Shopify App Store apps and the platform's API: orders, customers and inventory can sync with your CRM or ERP. turnK builds these integrations to eliminate manual re-entry and keep your data reliable.
