Pipedrive: a comprehensive and easy to use customer relationship management (CRM) tool.

Pipedrive Is a customer relationship management platform (CRM) designed specifically for sales teams. It is aimed at startups and SMEs as well as large companies looking to optimize and clearly visualize their sales processes.

Its promise is simple: to provide an intuitive and effective tool to help salespeople focus on the right deals at the right time, and in doing so, close more sales. In 2025, Pipedrive is positioned as one of the easiest CRMs to use on the market, making it a solution of choice for many businesses.

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What is Pipedrive for? (Use case)

Pipedrive is primarily used to structure and track a company's sales pipeline. It allows you to visualize each stage of the commercial process, from prospecting to the conclusion of the sale.

Users benefit from better organization, automating repetitive tasks and clear performance reports. Concretely, an SME can use it to manage contacts, monitor the progress of negotiations and forecast future revenues, while a startup can structure its first sales process effectively.

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Pipedrive's key features

• Visual pipeline management: Track opportunities through customizable steps in your sales process. The pipeline is known for being particularly clear and customizable.
• Management of contacts and activities: Centralize all the information about your prospects and customers (emails, calls, meetings) and plan your next actions.
• Sales automation: Automate manual tasks like sending follow-up emails or creating activities so you can focus on selling.
• Follow-up of communications: Synchronize your emails, calendar, and contacts for a 360-degree view of all interactions.
• Reports and statistics: Create custom dashboards to analyze your sales performance, track your goals, and identify areas for improvement.
• AI sales assistant: Benefit from recommendations based on artificial intelligence to prioritize actions and increase your chances of success.

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Advantages and limitations of Pipedrive

✅ Benefits

• Ease of use: Its interface is extremely intuitive and visual, which allows quick handling without complex training.
• Focus on sales: The tool is designed entirely for salespeople, with features that directly address their daily needs.
• Customization: Pipelines, data fields, and reports are easily customizable to suit any sales process.
• Value for money: The rates are considered reasonable and competitive compared to other solutions on the market.

❌ Limits

• No free plan: Unlike some competitors, Pipedrive does not offer a completely free plan, although a 14-day trial is available.
• Advanced features at an additional cost: Some essential features, such as Chatbot or web forms, are available via paid extensions (add-ons).
• Automation that is sometimes basic: For very complex automation scenarios, the tool can show its limitations compared to more robust platforms.

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How much does Pipedrive cost? (Prices 2025)

Pipedrive offers several pricing plans, with per-user billing, that adapt to the needs of each business. The prices are more advantageous with an annual commitment.

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• ‍Lite — €14/user/month (annual billing). A simple and intuitive plan to organize your sales.
  Key features : lead management, calendars, pipelines, AI-assisted reports, real-time sales flow, more than 500 integrations, personalized onboarding.‍
• Growth — €39/user/month (annual billing). Automate your customer follow-up and focus on selling.
  Additional features : full email synchronization, nurturing sequences, forecasting reports, appointment scheduler, chat support.‍
• Premium (most popular plan) — €49/user/month (annual billing). Manage your complete sales cycle with powerful tools.
  Additional features : lead generation and routing, personalized scoring, data enrichment, multi-email account management, contracts and e-signatures, advanced personalization.‍
• Ultimate — 79 €/user/month (annual billing). Optimize your business performance with advanced features.
  Additional features : reinforced security, sandboxing, increased limits, enrichment of telephone and email data.

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Our opinion on Pipedrive (Test & Recommendations)

After testing it, our opinion on Pipedrive is very positive. It is a remarkably simple and pleasant tool to use on a daily basis. Its visual interface and its logic focused on the sales pipeline allow you to stay organized and never lose sight of the next steps. The set-up is quick and does not require special technical skills.

Its strengths are undoubtedly its ease of use and its ability to be personalized. The main limitation is that to exploit its full potential, you often have to subscribe to higher plans or add paid extensions. Pipedrive is perfect for small and medium businesses who want a CRM focused on commercial efficiency without the complexity of an “all-in-one” tool.

Final grade: 4.5/5

Alternatives to Pipedrive

• HubSpot CRM : A great alternative that offers a powerful free CRM and a complete suite of marketing and customer service tools, ideal for an “all-in-one” strategy.
• Zoho CRM : Highly flexible and affordable, Zoho CRM is a robust option for SMEs looking for deep customization and integration with a broad ecosystem of business applications.
• Salesforce : The gold standard for large businesses with highly complex sales processes that require enterprise-grade features and advanced customization.

Integrations available with Pipedrive

Pipedrive connects to over 400 third-party applications to extend its functionality. You can easily integrate it with your daily tools.

• Email marketing: Mailchimp, Drip.
• Communication: Slack, Microsoft Teams, Zoom.
• Automation: Zapier, Make.
• Customer service: Zendesk, Intercom.
• Documentation and invoicing: PandaDoc, QuickBooks.

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How do I get started with Pipedrive? (Quick guide)

1. Create your account: Sign up for a free 14-day trial on the official Pipedrive site. No credit card required.
2. Set up your pipeline: Customize the steps in your sales pipeline to match your sales process.
3. Import your data: Easily import your existing contacts, businesses, and deals from a spreadsheet or other CRM.
4. Connect your tools: Integrate your email inbox, calendar, and favorite apps.
5. Start selling: Add your first offers and start tracking your activities so you don't miss out on any opportunities.

To support you in integrating Pipedrive into your project and ensure that the tool adapts perfectly to your processes, do not hesitate to call on experts. At TurnK, we can help. Contact us to discuss it!