What is Asana? (Complete Guide + 2025 Reviews)

Asana is a tool of project management and collaboration designed to help teams of all sizes organize, track, and manage their work. It is aimed at freelancers as well as large companies. Its core promise is to centralize communication and task tracking to eliminate email and spreadsheet clutter, bringing clarity and accountability to all projects. In 2025, Asana is positioned as one of the most comprehensive and flexible work management platforms on the market.

‍

‍

What is Asana for? (Use case)

Asana serves as a central hub for planning campaigns, tracking tasks, managing agile sprints, and more. The tool aims to improve productivity and visibility by ensuring that each member of the team knows who is doing what and by when. For SMEs, Asana helps structure growth by organizing internal processes. Les marketing teams use it to manage their editorial calendars and product launches, while product development teams can plan their roadmaps and track bugs.

‍

‍

Key features of Asana

• Task and project management: Create tasks, assign them to team members, set deadlines, and add attachments. This function ensures that each action is clearly defined and assigned.
• Multiple project views: View work from multiple perspectives with List, Board (Kanban), Calendar, and Timeline (Gantt) views. This allows everyone to choose the view that best suits them to monitor progress.
• Workflow automation: Use the Workflow Builder to Automate repetitive tasks, such as assigning new tasks or updating statuses. You save time and reduce manual errors.
• Wallets: Group related projects into portfolios to get an overview of the status of multiple strategic initiatives in real time.
• Objectives: Set business goals, track their progress, and link them to the daily work of your teams so everyone is heading in the same direction.
• Powerful integrations: Connect Asana to over 200 tools you already use, like Slack, Google Workspace, Microsoft Teams, Salesforce and Dropbox, to centralize information.

Benefits and limitations of Asana

✅ Benefits

• Visual and intuitive interface that facilitates adoption by teams.
• Great flexibility to adapt to various types of projects and methodologies (Agile, waterfall, etc.).
• Very powerful automation and reporting features in paid plans.
• A generous free plan for small teams and personal projects.

❌ Boundaries

• Can become complex and overwhelming for new users due to the large number of features.
• The cost can increase rapidly for large teams or those requiring advanced features.
• Some essential features like the Timeline view are only available in paid plans.

Compared to Trello, Asana offers a more robust framework for managing complex projects, while Monday.com stands out for features like CRM and even greater visual personalization.

‍

‍

How much does Asana cost? (Prices 2025)

Asana offers several pricing plans to suit different needs and team sizes. Here is an overview of the options available in 2025:

• Personal: Free forever. Ideal for individuals or small teams up to 10 members. It includes unlimited tasks, projects, and messages, as well as List, Board, and Calendar views.
• Starter: Starting at €10.99 per user per month (billed annually). This plan is designed for smaller teams that need to better visualize their projects. It unlocks the Timeline view, Workflow Builder, dashboards, and custom fields.
• Advanced: Starting at €24.99 per user per month (billed annually). For businesses that manage multiple projects and teams. It includes Portfolios, Goals, workload management, time tracking, and advanced integrations with Salesforce or Tableau.
• Enterprise and Enterprise+: Price on estimate. These plans are aimed at large organizations that require advanced security features (SSO, SCIM), priority support, and strengthened administrative controls.

‍

‍

Our opinion on Asana (Test & Recommendations)

After testing it in a variety of scenarios, we have a very positive review of Asana. The tool excels in its ability to structure information and to offer unparalleled clarity on the progress of projects. Its interface is pleasant and the basic functionalities are quick to learn. The strengths are undoubtedly the flexibility of project views and the power of automations that save precious time. The main limitation remains its learning curve for advanced features, which can be intimidating at first.

We recommend Asana for growing teams that have gone beyond the limits of spreadsheets or simpler tools like Trello. It's the perfect tool for businesses looking to standardize their processes and align daily work with clear strategic goals.

Final grade: 4.5/5

Alternatives to Asana

• Monday.com: A very visual and colorful alternative, which stands out for its customization capabilities and its functionalities similar to a CRM.
• Trello: Ideal for those who want simplicity above all else. Its Kanban board-based approach is perfect for managing simple tasks and small projects.
• ClickUp: Positioned as the “all-in-one” tool that aims to replace all the others. It's highly customizable but can be even more complex to master than Asana.

Integrations available with Asana

Asana shines with its ecosystem of integrations. You can connect it to hundreds of applications to centralize your workflows. Some of the most popular include:

• Communication: Slack, Microsoft Teams, Gmail, Outlook
• File storage: Google Drive, Dropbox, OneDrive, Box
• Development: Jira, GitHub, GitLab
• Marketing and Design: Adobe Creative Cloud, Figma, Canva
• Automation: Zapier, Make, which open the door to thousands of other connections.

Asana also offers a robust API for custom development.

‍

‍

How do I get started with Asana? (Quick guide)

1. Create your account: Sign up for free on the official Asana site to get started.
2. Create your first project: Choose a project model (e.g. event planning, product launch) or start from scratch.
3. Add your tasks: List all the actions you need to do. Assign them, add due dates, and clear descriptions.
4. Invite your collaborators: Add your team members to the project to start collaborating.
5. Explore the views: Switch between List, Table, and Timeline views to find the one that works best for you and track progress in real time.

To go further and ensure the seamless integration of Asana into your complex projects, the TurnK team can help. Contact us to discuss your needs.