What is Brevo? (Complete Guide + 2025 Reviews)

Brevo, formerly known as Sendinblue, is an all-in-one marketing platform designed to help businesses of all sizes develop customer relationships. It is aimed at SMEs and VSEs as well as startups and e-retailers looking to centralize their marketing efforts.

Its promise is simple: to provide you with all the tools you need to communicate effectively with your customers, automate your campaigns and monitor your performance, all from a single intuitive interface. In 2025, Brevo is positioned as one of the most complete tools on the market, combining power and accessibility.

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What is Brevo used for? (Use case)

Brevo is a marketing suite that allows you to manage the entire customer lifecycle. You can attract visitors, engage prospects, and retain customers through a range of interconnected tools.

For an SME, Brevo makes it possible to launch professional emailing campaigns and manage contacts without the need for a large marketing team. For a e-commerce site, it becomes a powerful ally for automating the sending of transactional emails (order confirmation, shipping) and for relaunching abandoned carts. Agencies and startups, for their part, find it a flexible tool to build complex marketing scenarios and precisely analyze the return on investment of each action.

Brevo's key features

Brevo is distinguished by the richness of its functionalities. Here are the most important ones:

• Email Marketing : Create and send compelling newsletters with a drag-and-drop editor and lots of customizable templates. The benefit is considerable time savings and professional-looking campaigns.
• CRM (Customer Relationship Management) : Centralize all the information about your contacts and prospects in one place. This allows you to track each interaction and personalize your communication.
• Marketing Automation : Create automated scenarios to welcome new subscribers, call back inactive customers, or celebrate birthdays. You engage your customers at the right time, without manual effort.
• Transactional emails: Ensure the fast and reliable sending of your confirmation, password reset, or billing emails via a dedicated SMTP server.
• Landing Pages and Forms : Design landing pages and signup forms to capture new leads and enrich your database.
• Live Chat and Chatbot: Interact directly with your website visitors to answer their questions and more easily convert them into customers.
• SMS and WhatsApp campaigns: Diversify your communication channels by sending promotional messages or notifications directly to your contacts' mobile phones.

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Advantages and limitations of Brevo

✅ Advantages:

• Excellent value for money: Brevo offers a generous free offer and paid plans that are very competitive compared to its competitors.
• An all-in-one platform: Find marketing, sales and communication tools (email, SMS, chat) in a single solution, which simplifies management.
• Ease of use: The interface is generally intuitive and the drag-and-drop email editor is accessible even for beginners.
• Advanced features available: Marketing automation and CRM are available from the first offers, which is not always the case elsewhere.

❌ Boundaries:

• An interface that is sometimes dense: The great functional richness can make certain sections of the tool a bit complex to handle at first glance.
• Customer support: Phone support is reserved for the most expensive offers. For the others, you have to go by email or ticket.

How much does Brevo cost? (Prices 2025)

Brevo offers several pricing plans to adapt to each need and budget. Here is an overview of the main offerings:

• Free plan: This plan is free and includes 300 emails per day, unlimited contacts, chat, SMS and WhatsApp campaigns, and access to the template editor.
• Starter plan: Starting at €6.33 per month, this plan removes the daily sending limit and the Brevo logo, and offers basic analysis options. It is ideal for small businesses that are just starting out.
• Business plan: Starting at $13.50 per month, this plan unlocks advanced features like marketing automation, A/B testing, landing pages, and advanced reporting.
• BrevoPlus plan: For large businesses with specific needs, this plan is available on quotation only. It offers personalized support, dedicated IPs, and custom integrations for maximum security and performance.

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Our opinion on Brevo (Test & Recommendations)

After using Brevo, our opinion is very positive. The tool delivers on its promise of being a complete and accessible marketing platform. The user experience is fluid, especially for creating email campaigns and managing contacts. The features of Marketing Automation, even in the Business plan, are surprisingly powerful and allow you to build sophisticated customer journeys.

The main strength of Brevo remains its business model: the possibility of storing unlimited contacts and of paying according to the volume of emails sent is a major advantage. We recommend Brevo to SMEs, e-retailers and solopreneurs who are looking for a robust solution to professionalize their marketing without breaking the bank. It's the perfect tool to grow.

Final grade: 4.5/5

Alternatives to Brevo

If you want to explore other options, here are some relevant alternatives:

• Mailchimp : A historical competitor, very easy to use but often more expensive for equivalent sending volume and number of contacts.
• HubSpot : A much more complete platform (oriented to CRM and Inbound Marketing) but also much more complex and expensive, aimed at more mature companies.
• MailerLite: An excellent alternative focused on simplicity and very competitive rates, but with slightly fewer advanced features than Brevo.

Integrations available with Brevo

Brevo integrates natively with dozens of popular tools to make your work easier. You can connect your accounts Shopify, WordPress (WooCommerce), Salesforce, PrestaShop and many others. In addition, thanks to its compatibility with Zapier and Make, you can automate workflows with thousands of other applications. A robust API is also available for developers who want to create custom connections.

How do I get started with Brevo? (Quick guide)

Getting started with Brevo is a quick and easy process:

1. Create your free account: Go to the official Brevo website and register in a few clicks.
2. Import your contacts: Add your existing contact list via a CSV file, copy and paste, or sync.
3. Set up your first campaign: Use the drag-and-drop editor to create your first newsletter and schedule it.
4. Explore automations: Set up a simple first scenario, such as a welcome email for new subscribers.

To go further in integrating Brevo into your project and to ensure that the tool is perfectly configured for your specific needs, do not hesitate to contact us. At TurnK, we are experts in integrating digital tools and we can support you. Contact us here.