What is Brevo? Complete Guide and 2025 Review
Brevo, formerly Sendinblue, is an all-in-one marketing platform designed to help businesses of every size develop customer relationships. It is used by SMEs, startups and e-commerce companies seeking to centralize their marketing activities.
Its promise is to provide the tools required to communicate with customers, automate campaigns and monitor performance from one accessible interface. In 2025, Brevo remains one of the most comprehensive and affordable platforms in its category.
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What is Brevo used for?
Brevo supports the complete customer lifecycle, from attracting visitors and engaging prospects to retaining customers through connected marketing, sales and communication tools.
SMEs can launch professional email campaigns and manage contacts without a large marketing department. E-commerce businesses can automate transactional emails, shipping notifications and abandoned-cart reminders. Agencies and startups can build more advanced customer journeys and measure campaign returns.
Brevo's key features
- Email marketing: Build newsletters with a drag-and-drop editor and customizable templates.
- CRM: Centralize contact and prospect information, interactions and sales activity.
- Marketing automation: Create workflows for welcome messages, inactive-customer follow-ups and lifecycle communications.
- Transactional emails: Send confirmations, password resets and billing messages through dedicated SMTP infrastructure.
- Landing pages and forms: Capture leads and enrich the contact database.
- Live chat and chatbot: Engage website visitors directly.
- SMS and WhatsApp campaigns: Send promotional messages and notifications through mobile channels.
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Brevo's advantages and limitations
âś… Advantages
- Strong value for money: A generous free plan and competitively priced subscriptions.
- All-in-one platform: Email, SMS, chat, sales and marketing features are available in one solution.
- Ease of use: The interface and email editor are approachable for beginners.
- Accessible advanced features: CRM and automation are available without requiring the highest plan.
❌ Limitations
- Dense interface: The wide functional scope can make some sections more complex initially.
- Customer support: Telephone support is generally reserved for higher-tier plans.
How much does Brevo cost? (2025 pricing)
- Free: Includes up to 300 emails per day, unlimited contacts, chat and access to campaign tools.
- Starter: From approximately €6.33 per month, removing the daily sending limit and offering basic analytics options.
- Business: From approximately €13.50 per month, adding automation, A/B tests, landing pages and advanced reporting.
- BrevoPlus: Custom pricing for larger organizations requiring dedicated support, IPs and tailored integrations.
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Our review of Brevo
Brevo delivers a complete and accessible marketing experience. Campaign creation and contact management are straightforward, while its automation capabilities support sophisticated customer journeys.
Its pricing model is a major strength: organizations can store unlimited contacts and pay primarily according to email volume. We recommend Brevo to SMEs, e-commerce businesses and independent professionals seeking to professionalize their marketing without the cost of a larger enterprise suite.
Final score: 4.5/5
Alternatives to Brevo
- Mailchimp: Easy to use, but often more expensive at equivalent contact and sending volumes.
- HubSpot: A broader CRM and inbound-marketing platform for more mature organizations.
- MailerLite: A simple and competitively priced alternative with fewer advanced features.
Integrations available with Brevo
Brevo integrates with Shopify, WordPress and WooCommerce, Salesforce, PrestaShop and many other platforms. Connections through Zapier and Make extend automation possibilities, while a robust API supports custom integrations.
How to get started with Brevo
- Create a free account: Register on Brevo's official website.
- Import contacts: Upload a CSV file, paste a list or connect another platform.
- Create a campaign: Design a newsletter with the drag-and-drop editor.
- Explore automation: Begin with a simple welcome-email workflow.
turnK can support Brevo configuration and integration with a broader digital ecosystem. Contact us to discuss your project.
Les questions les plus fréquentes
Yes. Brevo offers a free plan that supports up to 300 emails per day and unlimited contacts, making it suitable for testing the platform or managing limited requirements.
There is no functional difference. Brevo has been the new name of Sendinblue since 2023, reflecting its evolution from an email platform into a broader marketing and customer-relationship suite.
Yes. Brevo includes CRM capabilities for centralizing contact information, tracking sales activity and managing a commercial pipeline.
Yes. Brevo connects with platforms such as Shopify and WooCommerce and can automate transactional emails, abandoned-cart reminders and customer segmentation based on purchase history.
Brevo uses established sending infrastructure and shared or dedicated IP options, depending on the plan, to support reliable email delivery.
