Mirakl

Mirakl, a company specializing in marketplace solutions, wanted to improve data management and optimize the connection between HubSpot and Salesforce. The objective was to resolve synchronization issues, harmonize internal processes, and establish stronger data governance.

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Challenges

• Synchronization issues between HubSpot and Salesforce, resulting in inconsistent data.
• Duplicate management: a large database containing 250,000 contacts and 100,000 accounts required extensive cleanup.
• Complex workflows: more than 1,700 automations were in place, some of which had become obsolete.
• Lack of governance: no clear rules existed for managing properties and workflows in HubSpot.

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Solutions

TurnK supported Mirakl in optimizing and harmonizing its CRM tools:

• Data cleanup: removal of duplicates and obsolete information to improve database reliability.
• Workflow optimization: restructuring automations to prevent conflicts and improve performance.
• Improved synchronization: audit and correction of the HubSpot-Salesforce integration settings to ensure smooth data updates.
• Governance framework: definition of clear rules for properties and workflows to support effective long-term management.

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