Mirakl, a company specializing in marketplace solutions, wanted to improve the management of its data and optimize the interconnection between HubSpot and Salesforce. The aim was to resolve synchronization issues, harmonize internal processes, and ensure better data governance.
Challenges
- Synchronization issues between HubSpot and Salesforce, leading to data inconsistencies.
- Duplicate Management : a large database with 250,000 contacts and 100,000 accounts in need of thorough cleaning.
- Workflow complexity : more than 1,700 automations in place, some of which have become obsolete.
- Lack of governance : lack of clear rules for managing properties and workflows in HubSpot.
Solutions
TurnK supported Mirakl in optimizing and harmonizing its CRM tools:
- Data cleaning : removal of duplicates and obsolete information to improve the reliability of the database.
- Optimizing workflows : restructuring automations to avoid conflicts and improve performance.
- Improved sync : audit and correction of integration parameters between HubSpot and Salesforce for a smooth update of data.
- Establishment of Governance : definition of clear rules for the use of properties and workflows, ensuring optimized management over the long term.
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