Mirakl

Mirakl, a company specializing in marketplace solutions, wanted to improve its data management and optimize the connection between HubSpot and Salesforce. The objective was to resolve synchronization issues, harmonize internal processes and ensure better data governance.

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Challenges

• Synchronization issues between HubSpot and Salesforce, resulting in inconsistent data.
• Duplicate management: a large database of 250,000 contacts and 100,000 accounts required extensive cleanup.
• Complex workflows: more than 1,700 automations in place, some of which had become obsolete.
• Lack of governance: no clear rules for managing properties and workflows in HubSpot.

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Solutions

turnK supported Mirakl in optimizing and harmonizing its CRM tools:

• Data cleanup: removal of duplicates and obsolete information to improve database reliability.
• Workflow optimization: restructuring of automations to prevent conflicts and improve performance.
• Improved synchronization: audit and correction of the integration settings between HubSpot and Salesforce for smooth data updates.
• Governance in place: definition of clear rules for using properties and workflows, for optimized long-term management.

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Impact

• Duplicates: before, a database cluttered with duplicates and obsolete information; after, a cleaned-up, more reliable database.
• Workflows: before, more than 1,700 automations, some of them obsolete; after, automations restructured to prevent conflicts.
• Synchronization: before, inconsistencies between HubSpot and Salesforce; after, integration settings audited and corrected.

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Does your CRM need the same work? Discover our HubSpot and Salesforce integration offers.