What is Lemlist? (Complete Guide + 2025 Reviews)

Lemlist is a platform forsales automation and email prospecting, designed for sales teams, marketers, agencies, and startups. It has established itself as a reference on the market forcold emailing (cold email).

Its main promise is to allow users to send highly personalized cold email campaigns, automate follow-up sequences and, ultimately, significantly increase response rates. In 2025, Lemlist is considered to be an essential tool for any strategy of B2B prospecting seeking to combine volume and personalization.

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What is Lemlist for? (Use case)

Lemlist is mainly used to automate and personalize commercial prospecting. Rather than sending generic emails in bulk, the tool focuses on creating unique messages for each lead, which improves deliverability and engagement.

The benefits for users are multiple: considerable time savings thanks to automation, improvement of relationships with prospects thanks to a tailor-made approach, and an increase in the number of appointments and customers.

Concretely, an SME will use it to generate new leads, a marketing agency to manage the campaigns of several clients, and a sales team to increase its prospecting efforts without losing the essential human touch.

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Lemlist's key features

• Advanced campaign personalization: Lemlist allows the integration of dynamic variables such as name, company, but also images, screenshots and even videos personalized for each recipient, making each email unique. The benefit is a much higher engagement and response rate.
• Lemwarm, the email warm-up tool: This essential function automatically sends emails between Lemlist users to “heat up” your email address. The benefit is better deliverability, preventing your campaigns from ending up in spam.
• Multi-channel sequences: Don't limit yourself to email. Lemlist integrates steps fromautomation on LinkedIn (profile visits, connection requests) and phone calls in your sequences. You thus contact your prospects on several contact points to maximize your chances of response.
• B2B lead database: Lemlist provides access to a database of over 450 million verified contacts, which you can filter to find relevant prospects. This simplifies and accelerates the lead search phase.
• Detailed monitoring and reporting: Track the performance of your campaigns in real time (opening, clicking, response rates) to identify what is working and optimize your future actions.

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Advantages and limitations of Lemlist

✅ Benefits

• Extensive personalization: The ability to personalize images and videos is a real differentiator that captures attention.
• Optimized deliverability: The Lemwarm integrated tool is a major asset in ensuring that your emails arrive in the inbox.
• Intuitive interface: Despite its power, the tool is recognized for its ease of use.
• Multi-channel approach: The integration of LinkedIn and calls into the sequences offers a complete prospecting strategy.

❌ Boundaries

• Learning curve: To take full advantage of advanced features, some adjustment time is required.
• Price: Lemlist is a premium tool and its cost can be a barrier for freelancers or very small businesses.

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How much does Lemlist cost? (Prices 2025)

Lemlist offers several subscription pricing plans, with discounts for an annual payment. Here is an overview of monthly billing offers:

• Email Pro: Starting at $69 per month, this plan includes email automation, advanced personalization, contact database access, and the email warm-up tool (Lemwarm).
• Multichannel Expert: Offered at $99 per month, it includes everything from the Pro plan, plus LinkedIn automations, calls, and a centralized inbox.
• Outreach Scale: For $159 per month, this plan is designed for larger teams, offering more email accounts, higher contact volume, and dedicated coaching.
• Enterprise: The price is on request and includes advanced security features, personalized onboarding, and priority support for large teams.

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Our opinion on Lemlist (Test & Recommendations)

After analysis, our opinion on Lemlist is very positive. The tool keeps its promise of more human and effective prospecting thanks to unparalleled personalization and a strong emphasis on deliverability. The interface is clear, and while the advanced features require a bit of practice, the resources and customer support are great.

Its strengths undoubtedly lie in visual personalization and the Lemwarm tool. The main limitation remains its pricing positioning, which is intended more for SMEs, agencies and structured sales teams that are looking for a tangible return on investment rather than an entry-level solution.

We particularly recommend it to B2B companies whose commercial success is based on the quality of their direct approach. The final score: 4.5/5.

Alternatives to Lemlist

• Reply.io: A broader sales engagement platform, which is positioned as a comprehensive alternative for sales teams.
• LaGrowthMachine: A direct competitor that also focuses on automated multi-channel prospecting (Email, LinkedIn, Twitter).
• Instantly.ai: Known for its large-scale sending capabilities and its competitive rates, especially for the email warm-up function.

Integrations available with Lemlist

Lemlist fits perfectly into the modern sales and marketing ecosystem. You can connect it natively to the main ones CRM of the market to synchronize your data and activities.

• CRM: HubSpot, Salesforce, Pipedrive.
• Automation: Zapier and Make (formerly Integromat) allow Lemlist to be connected to thousands of other applications without code.
• Other tools: Connections are possible with tools like Calendly to make an appointment, or Slack to receive notifications.

How do I get started with Lemlist? (Quick guide)

Getting started with Lemlist is a simple and guided process.

1. Create your account: Register on the official site and take advantage of the 14-day free trial to test all the features.
2. Activate Lemwarm: Before launching any campaign, connect your email address and let Lemwarm improve its reputation for a few days.
3. Import your prospects and create a sequence: Import your contact list or use the integrated database, then build your first multi-channel campaign by adding email and LinkedIn steps.
4. Launch and analyze: Activate your campaign and follow the results from the dashboard to adjust your strategy.

To embark on the prospecting adventure or to integrate this tool into your project, do not hesitate to call on experts. At TurnK, we support you in implementation and optimization of your tools. Contact us to discuss.