HubSpot Agency: 4 Real Examples of SMEs That Transformed Their Sales Pipeline
A HubSpot agency is a partner that handles the setup, configuration and, above all, the adoption of this CRM by your sales teams — from pipeline configuration to hands-on sales rep training. Instead of another checklist for picking a vendor, here are four real examples of companies that worked with a HubSpot agency to make their pipeline reliable, automate customer follow-up and free up selling time — industries, outcomes and lessons included.
Why work with a HubSpot agency instead of handling everything in-house?
A Sales Director launching a CRM project rarely hits a technical wall: HubSpot itself isn't hard to install. The real challenge is getting sales reps to actually use it day to day, instead of falling back on spreadsheets and old habits, and making sales forecasts reliable without pulling the team off selling for months. A HubSpot agency brings a method and an outside perspective on both fronts, where an in-house setup often stops at the technical configuration. turnK has run more than 600 CRM, ERP, data and AI integration projects, with an approach that uses half the resources of a classic development project and delivers in around three months instead of six.
4 real examples of companies supported by a HubSpot agency
These four cases span very different industries — sport, communications, food service and tech — but they all come back to the same question: how do you make sure the CRM actually serves sales reps and customer-facing teams, instead of becoming just another database. Here's how each of these companies structured its project with a HubSpot agency, and what it got out of it.
Horse Republic: migrating from Salesforce to HubSpot without losing the pipeline in progress
In the sports sector, Horse Republic migrated its CRM from Salesforce to HubSpot with turnK — a scenario many sales leaders dread: how do you switch tools without losing customer history or interrupting deals mid-negotiation. The migration was carried out in stages, with data recovery scoped upfront rather than a hard cutover.
This case illustrates a common challenge when a company has built its sales operation around Salesforce and then wants to move to a tool that's easier to administer for SME-sized teams: the hard part isn't changing the interface, it's protecting what already has value — the pipeline, the custom fields, the existing automations.
Histoires de Slides: a CRM aligned with sales and project delivery
A communications agency, Histoires de Slides integrated HubSpot with turnK to connect sales tracking with client project management — two activities that, in an agency, are too often run on separate tools that don't talk to each other. The goal wasn't just to centralize data, but to give sales reps a clear view of project workload before signing new clients.
Café Joyeux: automating order tracking without losing the personal touch
Café Joyeux integrated HubSpot and automated the tracking of its orders and KPIs with turnK's support. In a sector like food service, where the human relationship stays central, the goal wasn't to replace customer contact with automation, but to free up time on repetitive tasks — follow-ups, status updates, reporting — so teams could focus on what really matters.
Mirakl: syncing HubSpot and Salesforce to make sales data reliable
In tech, Mirakl brought in turnK to sync HubSpot and Salesforce and cut down on duplicates between the two systems. This is a common situation in fast-growing companies: different teams adopt different tools over time, and no one is left with a single, reliable view of the sales pipeline.
This case shows that a HubSpot agency doesn't always push a single tool: it can also build a reliable bridge between two existing CRMs while a company settles on its long-term commercial and technical strategy.
What these examples mean for your own sales pipeline
These four projects share one thing in common: adoption by sales reps was never treated as an afterthought, to be handled "once the CRM is ready." It was designed in from the scoping stage, with user journeys built around how the field actually works rather than configuration theory. That's often what separates a HubSpot project that becomes part of daily sales life from one that quietly falls out of use after three months. For more on this specific point, our article on structuring a sales pipeline without adding complexity covers how to organize stages, fields and automations without overloading the tool.
How to choose your HubSpot agency after these lessons learned
These examples give you concrete criteria to check before committing: has the agency already handled a migration from another CRM, can it connect sales and project management, does it have an explicit method for adoption rather than a half-day training session? We cover all of these criteria in our guide on how to choose the right partner for your CRM.
If your priority is to structure or stabilize your sales pipeline with HubSpot, turnK supports this type of project end to end: scoping, configuration, migration where needed, and above all adoption by your teams. Our Salesforce & HubSpot CRM integration offer covers the design, migration and ongoing operation of your sales operating system.
the most common questions
A HubSpot agency is a service provider that handles configuration, data migration, and above all adoption of the HubSpot CRM by your sales teams, from scoping through to user training.
At turnK, a CRM project typically deploys in around three months, versus six for a classic development project, thanks to a method that uses half the resources.
By building the configuration around real field usage rather than theory, and treating training as a project step from the scoping phase rather than a formality at the end.
An agency brings a multidisciplinary team (CRM, data, change management) and a method proven across dozens of projects, whereas a freelancer works alone and rarely covers the full technical and human scope of a CRM project.
