Michelin

Industry

Founded in 1889

126,000 employees

project presentation

For more than 100 years, the Group has operated across numerous sectors, using its capacity for innovation to improve the mobility of people and goods. Its products serve every type of vehicle, including cars, trucks, two-wheelers, aircraft, construction equipment, and agricultural machinery.

Old stack

New stack

solutions provided

Solution 1: Implemented a unified marketing solution across all subsidiaries.
Solution 2: Provided guidance and recommendations on marketing best practices.
Solution 3: Segmented users and personalized marketing campaigns.