Salesforce: the CRM platform that unifies your sales, marketing and customer service.
Discover Salesforce, the leading customer relationship CRM
Salesforce is a cloud platform that unifies your sales, marketing and customer service around a 360° view of every customer.
An opened email, a call, an order, a support request: every interaction feeds a single customer record shared across all your teams. Your sales reps know exactly who they are talking to, your marketing targets the right audience, and your support team answers with full context. With the AppExchange ecosystem and built-in AI, the platform adapts to the processes of SMBs and large enterprises alike.
Salesforce is built around four main Clouds:
Each Cloud can be used on its own or connected with the others!
1. Sales Cloud: your sales pipeline under control
Manage your entire sales cycle, from first contact to signature.
- Track your sales opportunities in real time, from lead to close
- Automate your pipeline and focus on the deals with the highest potential
- Centralise contacts and accounts in a single, reliable database
- Forecast your results with sales projections and dashboards
- Discover the service here
2. Service Cloud: omnichannel customer service
Put your customer at the centre of your strategy while making life easier for your support teams.
- Handle customer requests on every channel: email, phone, chat, social media
- Automate answers to the most frequent questions
- Give your agents a knowledge base to resolve cases faster
- Measure customer satisfaction with dedicated reports
- Discover the service here
3. Marketing Cloud: personalised customer journeys
Run your marketing strategy across every channel, from a single platform.
- Build personalised customer journeys, from acquisition to loyalty
- Automate your email campaigns and targeted advertising
- Segment your audiences using your CRM data
- Analyse the performance of every marketing action in real time
- Discover the service here
4. Commerce Cloud: a unified shopping experience
Connect your online and in-store sales for a seamless customer experience.
- Unify the buying journey online, in-store and on mobile
- Personalise the e-commerce experience with customer data
- Scale your store as your business grows
- Connect orders, inventory and customer service in one environment
- Discover the service here
What about artificial intelligence?
With Einstein and Agentforce, AI is built directly into every Cloud: predictive lead scoring, autonomous agents for customer service, marketing content generation. To go further, check out our dedicated Agentforce page.
Planning a Salesforce project? turnK designs, integrates and operates your CRM end to end. Take a look at our CRM integration services or contact us: our consultants reply within 48 hours.
Les questions les plus fréquentes
Salesforce is a cloud CRM platform that centralises sales, marketing, customer service and e-commerce. Every team works on a single customer record, updated in real time, for a 360° view of each account.
Salesforce is designed for growing SMBs as well as large enterprises. Its modularity lets you start with a single Cloud, such as sales or customer service, and expand the platform as your business grows.
Sales pipeline management (Sales Cloud), omnichannel customer support (Service Cloud), marketing automation (Marketing Cloud) and e-commerce (Commerce Cloud), along with advanced reporting and built-in AI with Einstein and Agentforce.
Salesforce is billed per user per month, with several editions depending on the feature level. Your budget depends on the Clouds you choose and the degree of customisation; up-to-date pricing is available on the official Salesforce website.
For basic use, no. But as soon as you need to adapt the platform to your business processes, migrate existing data or connect it to the rest of your IT system, an integrator like turnK secures the project and speeds up team adoption.
