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Agentforce: Salesforce's autonomous AI agent platform

Discover Agentforce, Salesforce's platform for autonomous AI agents

Agentforce is Salesforce's AI agent platform that lets you build and deploy autonomous agents able to act for your customer service, sales or marketing teams.

Unlike a chatbot following a script, an Agentforce agent understands the request, reasons about it, then acts: it handles a complaint, qualifies an inbound lead, books a meeting or updates a record, drawing on the data in your Salesforce CRM. And when the situation calls for it, it hands over to a human.

Agentforce is built around four pillars:

Together they take you from AI that suggests to AI that acts, within a controlled framework.

1. Ready-made agents for every business function

Salesforce ships preconfigured agents for the most common use cases.

  • Deploy a customer service agent that resolves routine requests on its own
  • Hand lead qualification and meeting booking to an SDR agent
  • Coach your sales reps with a dedicated sales coaching agent
  • Escalate to a human advisor whenever the situation requires it

2. Agent Builder: custom agents in low-code

Beyond the standard agents, you build your own, tailored to your processes.

  • Define each agent's role, instructions and scope of action
  • Assemble its actions from your existing Salesforce flows, prompts and custom code
  • Test your agents' behaviour before putting them into production
  • Frame their responses with guardrails and security rules

3. Data Cloud: agents grounded in your data

An agent is only as relevant as the data it can access; that is Data Cloud's job.

  • Connect your agents to unified data from your CRM and other systems
  • Ground every answer in your knowledge base and business data
  • Reduce the risk of wrong answers thanks to this grounding in real data
  • Enforce the security and sharing rules already defined in Salesforce

4. Native integration with the Salesforce ecosystem

Agentforce builds on Einstein and runs inside the Clouds your teams already use.

  • Activate your agents in Sales Cloud, Service Cloud or on your web and mobile channels
  • Trigger actions directly on your Salesforce objects: cases, opportunities, contacts
  • Monitor and audit your agents' conversations
  • Combine AI agents and human teams in a single workflow

Planning an Agentforce project? turnK designs your agents, prepares your data and secures their rollout in your Salesforce org. Take a look at our data & AI services or contact us: our consultants reply within 48 hours.

Les questions les plus fréquentes

What is Agentforce?

Agentforce is Salesforce's platform for autonomous AI agents. It lets you build agents that understand a request, reason about it and carry out concrete actions (resolving a ticket, qualifying a lead, booking a meeting), drawing on your CRM data.

Who is Agentforce for?

Companies already running Salesforce that want to automate part of their customer service, prospecting or internal processes with AI. Support and sales teams are the first to benefit, but use cases extend to marketing and operations.

What are Agentforce's main features?

Preconfigured agents for customer service and sales, the Agent Builder to create custom agents in low-code, answers grounded in your data through Data Cloud, security guardrails and native integration with the Salesforce Clouds and Einstein.

How much does Agentforce cost?

Agentforce follows a usage-based pricing model, tied notably to the volume of conversations or actions handled by the agents, on top of Salesforce licences. Up-to-date pricing is available on the official Salesforce website.

Is Agentforce a CRM?

No. Agentforce is not a CRM: it is the AI agent layer that relies on the Salesforce CRM, Data Cloud and Einstein to act. The CRM remains the source of customer data, which is why turnK recommends cleaning up your Salesforce data before deploying agents.