Turnk x CleverConnect - Interview with Pierre-Antoine Ball
What is CleverConnect?
CleverConnect was founded in 2016 by the merger of two companies Meteojob, leader in job matching, and Visiotalent, specialist in deferred video interviews. The company is now specialized in recruitment solutions, especially on the entire Talent Acquisition section. The founding team consists of Marko Vujasinovic, Gonzague Lefebvre and Louis Coulon.
The company called on TurnK for its Salesforce redesign and the integration of third-party tools like Hubspot Marketing. Pierre-Antoine Ball is SalesOps Manager at CleverConnect, he supports salespeople in all their working methods and the tools that are made available to them on a daily basis.
In this interview, he shares his experience with Turnk. How did we know how to accompany them, what were the advantages they could derive from this collaboration?
The questions / answers
What was your problem before you met Turnk? What were your needs?
“Before we met Turnk, we had a lot of trouble choosing the right providers who didn’t always present us with solutions that were easily adaptable within our organization. We did not necessarily have technical interlocutors who had all the necessary maturity or the field of skills or knowledge.
Turnk arrived with an approach that was a little different, that of no-code with in particular solutions such as Salesforce where we could very easily adapt all our processes and also accompany the sales teams in the use of this tool in a rather educational and illustrated way thanks to the no-code. »
How did Turnk respond to this issue? Why Turnk and not another?
“As I said, Turnk is a no-code specialist. They have clearly shown their field of skills and knowledge both on Salesforce and on Hubspot, two solutions that are fundamentally part of our Lead Gen strategy until entering opportunities that essentially pass by to close out. We also had support on interconnections with tools that we already had at CleverConnect especially in Sage. »
What support process did Turnk propose? What did you think?
"In terms of accompaniment we first worked in the manner of Sprint so we had daily appointments with Hubert at the beginning then with Vincent Causse whom I greet and that I thank at the same time.
I was frankly amazed by the productivity of Turnk who knew how to put a lot of time at our disposal, was really able to accompany us give us all the technical context, really translate our operational vision in a no-code way. By adapting the tools to the best while also trying to keep us in the most general vision possible so that we can maximize the use of these solutions. »
What results have you drawn from this?
"Great benefits in the sense that CleverConnect is a very fast-growing company so one of the priority issues was to find solutions that are easy for any newcomer so clearly, Turnk we make process designs that are the simplest possible, the most intuitive for newcomers, which has necessarily reduced learning curves. It is also really translated into our key performance indicators, in our winrate statistics, in our time to sell. There was really a very strong impact on the job Turnk has achieved in terms of results. »
Why did you choose the no-code?
“no-code has been privileged to find people who are able to engage with Turnk. When we enter into diagrams of systems that are too technical, that immediately enter into programming, that we do tailor-made, we find ourselves very quickly confronted with problems of people who do not necessarily have the knowledge to use these solutions.
There is also a risk of entering into a kind of ultraspecialization, of wanting to adapt a tool specifically to the processes and needs of CleverConnect. And that is a danger in the sense that Turnk has managed to bring solutions that show us an excellent level of integration and today when we want to go on a new solution thanks to the applications and tools that are used is deployed by Turnk, we are able to make the simplest possible integrations. »
What are the next steps for CleverConnect?
“The next steps for CleverConnect are onboarding and recruiting. We have a lot of people who will join us in 2022. The goal is to increase from 200 to 300 people within our organization. We are conquering new markets, especially Germany on which we have strong ambitions.
Here too, it requires adapting our strategy that must be specific to each territory in our tools with Salesforce in particular, and we are counting on the availability and professionalism of Turnk to achieve it. »
the most common questions
Pierre-Antoine Ball is the person interviewed in this article, who shares his experience around CleverConnect and his collaboration with Turnk. The interview looks back at his stakes and his vision.
CleverConnect is the company mentioned in this interview, specialized in recruitment solutions. The article presents its activity and its needs for tools and integration.
The interview highlights the collaboration between Turnk and CleverConnect, including on the integration and optimization of business tools. It illustrates concretely the accompaniment proposed by Turnk.
It provides a concrete and inspiring testimony for companies that want to structure their business tools with the help of an expert partner like Turnk.
