tools

Typeform: conversational forms that actually convert

Discover Typeform, the tool that turns your forms into conversations

Typeform is an online form and survey builder that shows one question at a time, like a conversation, so you collect more responses of better quality.

A product recommendation quiz on an e-commerce site, a satisfaction survey for a SaaS company, a lead qualification form for an SMB: the question-by-question experience feels less intimidating and drives completion rates up.

Typeform is built around four functional pillars:

From building the form to putting the answers to work in your tools.

1. Creation: polished forms in minutes

Build forms that match your brand, with no technical skills required.

  • Start from a template (survey, quiz, registration) and customise it fully
  • Mix multiple choice, rating scales, open questions and rankings
  • Add images, videos and GIFs to keep respondents engaged
  • Match colours and typography to your visual identity

2. Conditional logic: a tailored path for every respondent

Logic Jumps make each questionnaire relevant to the person answering it.

  • Show different questions based on previous answers
  • Build quizzes with automatic score calculation
  • Reuse answers in later questions to personalise the exchange
  • Route each respondent to an ending that fits their profile

3. Analysis: from answers to decisions

Track how your forms perform and put the collected data to use.

  • Follow responses in real time from the moment you publish
  • Analyse completion rates and spot the questions that make people drop off
  • Share clear reports with your teams
  • Export the data for deeper analysis

4. Integrations: your answers straight into your tools

A form only creates value when its answers feed your processes.

  • Send qualified leads to your CRM, such as HubSpot
  • Trigger workflows through Zapier or Make
  • Notify your teams in Slack for every new response
  • Feed your marketing campaigns with the data you collect

Planning a Typeform project? turnK connects your forms to your CRM so every response feeds your pipeline. Take a look at our CRM integration services or contact us: our consultants reply within 48 hours.

Les questions les plus fréquentes

What is Typeform?

Typeform is an online tool for building interactive forms, surveys and quizzes. Questions appear one at a time, like a conversation, which makes the experience more pleasant and increases completion rates.

Who is Typeform for?

Typeform is designed for marketing, product and HR teams, e-commerce sites and creators who want to collect data in a more human way: lead generation, satisfaction surveys, quizzes, registration or recruitment forms.

What are Typeform's main features?

Conversational form building from templates, conditional logic (Logic Jumps), many question types, image and video embedding, real-time reports and connections with CRMs and marketing tools.

How much does Typeform cost?

Typeform is billed as a monthly or annual subscription, with several plans depending on the number of responses collected and advanced features. Up-to-date pricing is available on the official Typeform website.

How do you connect Typeform to a CRM?

Typeform offers native integrations with the main CRMs and marketing tools, and also connects through Zapier or Make. turnK sets up these flows so every response automatically creates or enriches the right contact in your CRM.