ActiveCampaign: marketing automation, email and CRM in one
Discover ActiveCampaign, the platform that automates your marketing and sales
ActiveCampaign is a marketing automation platform that combines email, CRM and automation to engage every contact at the right time, on the right channel.
A new newsletter subscriber gets a welcome sequence, an abandoned cart on your Shopify store triggers a follow-up, a prospect visiting your pricing page is routed to a sales rep. Every behaviour feeds automations that work for you around the clock.
ActiveCampaign is built around four pillars:
Each one works with the others to cover the full lifecycle of your contacts.
1. Marketing automation: workflows that run on their own
Build automated journeys triggered by what your contacts actually do.
- Design multi-step workflows in a visual editor, no technical skills required
- Trigger actions based on opens, clicks or pages visited
- Combine email, SMS and on-site messages in a single journey
- Automatically follow up on abandoned carts from your online store
2. Email marketing: campaigns that convert
Create polished, personalised emails without relying on a designer.
- Build your campaigns with a drag-and-drop editor
- Personalise every email with conditional content
- A/B test your subject lines and content to improve open rates
- Analyse opens, clicks and conversions campaign by campaign
3. CRM and sales automation: a pipeline aligned with marketing
The built-in CRM carries your campaigns all the way to the closed deal.
- Track your opportunities in a visual pipeline shared with marketing
- Prioritise your hottest contacts with lead scoring
- Automate task creation and prospect assignment to sales reps
- Keep the full history of marketing and sales interactions in one place
4. Segmentation: the right message for the right audience
Target your contacts precisely, based on their data and behaviour.
- Segment your lists by actions, interests and demographics
- Tag contacts automatically as they interact with your brand
- Adapt the content of a single email to each recipient's profile
- Clean your lists regularly to protect your deliverability
What about the ecosystem?
ActiveCampaign connects to hundreds of applications: forms, e-commerce, CMS, meeting tools. For more specific needs, platforms like Make or Zapier link ActiveCampaign to the rest of your IT stack.
Planning an ActiveCampaign project? turnK connects the platform to your website, your store and your sales tools, and designs your automation workflows. Take a look at our CRM integration services or contact us: our consultants reply within 48 hours.
Les questions les plus fréquentes
ActiveCampaign is a marketing automation platform that brings together email campaigns, automation workflows, a sales CRM and advanced segmentation. It helps you send the right message to the right contact at the right time, based on real behaviour.
ActiveCampaign suits SMBs, e-commerce businesses and marketing teams that want to go beyond simple newsletters. Its built-in CRM also makes it a strong choice for companies looking to align marketing and sales on a single tool.
Marketing automation workflows, email campaigns with a drag-and-drop editor, a CRM with pipeline and lead scoring, behavioural segmentation, plus forms and landing pages to capture leads.
ActiveCampaign is billed as a monthly or annual subscription, based on the number of contacts and the plan level you choose (marketing only, CRM only, or both). Up-to-date pricing is available on the official ActiveCampaign website.
Yes, ActiveCampaign offers hundreds of native integrations with online stores, CMS platforms and CRMs, plus connectors like Make or Zapier. turnK designs these flows so your customer data moves between tools without manual re-entry.
