Why integrate Hubspot as CRM?
Why integrate HubSpot in 2O23?
HubSpot is a CRM platform that allows you to manage your customer relationship efficiently and personalizedly. Whether you are a small or a large company, HubSpot offers you tools tailored to your needs and your budget.
In this article, we will explain why use Hubspot as a CRM and what its advantages are over other solutions.
What is a CRM?
A CRM (Customer Relationship Management) is a software that allows you to centralize information about your customers and prospects, track their interactions with your business, manage your business opportunities and build customer loyalty.
- A CRM helps you optimize your marketing and sales strategy, increase your turnover and improve customer satisfaction.
To better understand the general interest of such a tool, find out why to use a CRM.
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What are the advantages of Hubspot?
Hubspot is distinguished from other CRMs by its ease of use, power and flexibility. Here are some of the advantages of Hubspot like CRM:
- Free: you can use Hubspot’s basic CRM without paying any monthly fees or commitments. You get an unlimited number of users and contacts, transaction tracking, reporting and a customizable dashboard, live chat, email tracking and more. If you want to access more advanced features, you can opt for paid versions of the CRM Enterprise platform, which offer you additional tools for marketing, sales, customer service and content management.
- Easy to handle: Hubspot’s CRM is designed to be intuitive and ergonomic. You do not need technical skills or complicated training to use it. You can easily import your existing data, customize your properties and views, create automated workflows, and integrate CRM with your favorite tools.
- Powerful: Hubspot CRM allows you to manage the entire lifecycle of your customers, from lead generation to after-sales service. You can segment your contacts according to specific criteria, send personalized emails, schedule appointments online, create quotes and invoices, offer satisfaction surveys, create a knowledge base and more. You can also analyze the performance of your campaigns and teams with detailed reports and interactive dashboards.
- Flexible: Hubspot CRM adapts to your business and your industry sector. You can customize the CRM according to your specific needs, creating your own fields, forms, pipelines and processes. You can also enjoy more than 1340 integrations with third-party applications, such as Gmail, Outlook, Slack, Shopify or Zoom.
How to get started with Hubspot as a CRM?
To get started with HubSpot as a CRM, you just need to create a free account on the Hubspot website. You will then be able to access the free CRM and its features. You can also test the premium versions for 14 days without commitment.
If you need help or advice to use HubSpot CRM, you can check out the free resources available on the HubSpot website, such as training, certifications, blogs or webinars, or request a free CRM audit for personalized recommendations.
In conclusion, HubSpot is a CRM that offers you a complete and customizable solution to manage your customer relationship. Whether you are a small or a large company, HubSpot allows you to connect your data, your teams and your customers on a single platform that is evolving at the pace of your growth.
the most common questions
HubSpot is an all-in-one CRM platform that brings together marketing, sales, customer service and content management. It centralizes customer data and streamlines the entire business journey.
HubSpot is distinguished by its simplicity, free offer, modularity and alignment between marketing, sales and support teams. He adapts from small team to big business.
HubSpot is suitable for startups and SMEs and large companies thanks to its different modules and price levels. You can simply start and then evolve the tool as needed.
A successful deployment requires good parameterization, data recovery and integration with other tools. As a HubSpot partner, Turnk supports implementation and optimization.
