Why use a CRM?
What is a CRM?
A CRM (Customer Relashionship Management) or customer relationship management system is a tool to meet and achieve specific objectives through the management of a company’s relationships and interactions with its customers or prospects. The goal? To change and improve business relationships.
CRM tools can be used to manage customer relationships throughout the lifecycle of the latter, encompassing marketing, sales, e-commerce or interactions with customer service.
It allows you, among other things, to increase your sales, improve your customer service, but also to automate your campaigns and manage your projects.
Today, the majority of CRM tools no longer just provide an overview of the data of prospects and customers. Its functionalities have evolved widely. CRM software is increasingly innovative and effective:
- CRM for sales and opportunity management
- A CRM to analyze data
- A CRM as customer support
- CRM to manage projects
- CRM to automate processes
The benefits of a CRM no-code
Creating business applications specifically for your business can quickly be very expensive. Thanks to the CRM software developed in SaaS mode, no-code CRMs, this problem is solved.
With the rapid evolution of no-code market, more and more SaaS applications have emerged, these systems allow you to have an overview of your activities thanks to many features. Whether it’s sales and contact management, collaboration, forecasting, reporting, marketing campaign management, automation, CRMs offer many benefits.
The flexibility of CRM in SaaS mode
The CRM tools in SaaS mode are customizable. Thus, you can adapt the one of your choice according to the identity of your brand and your graphic charter. It is not you that you must adapt to your tool, it is it that adapts to your activities, your needs and use cases.
Simple automation management
Most no-code CRMs offer templates and automation templates that are adaptable to a wide range of needs. Their configuration is done in just a few clicks: status changes, task automations, automatic email, notifications, etc.
Automation has become a necessity for a large number of companies. The time saving and productivity of the teams has become essential for teams to focus on missions with high added value. Without automation, in addition to wasting time doing tedious tasks, the risk of human error can be recurrent.
Integrations with your everyday tools
The power of CRM tools offers a wide range of possibilities. Thus, many integrations with third-party tools are totally possible. The interest? Increase your performance and productivity even more by centralizing your everyday tools.
At Turnk, we have tested several CRMs in-house and for our customers. Here is a list of our favorite CRM tools.
Hubspot CRM
The Hubspot CRM module allows you to manage your contacts, your prospecting activities, track your opportunities, but that’s not all. This tool also has features that can also generate leads and communicate with prospects and customers.
Hubspot is available in free versions, with an unlimited number of contacts and users.
Pipedrive
Pipedrive is a CRM considered to be one of the easiest to use available on the market thanks to its simple and intuitive interface. This platform, designed for salespeople, helps you manage your sales and focus on the things that generate the most revenue for your business. Indeed, Pipedrive is focused on the management of your sales and the planning of your business activities. The only disadvantages of the platform are that it does not offer quote and invoice management and that the synchronization of emails is available only from the advanced offer. The basic subscription is €12.50 per month per user.
Salesforce
A world leader in CRM software, Saleforces is one of the most comprehensive, customizable software on the market. Before the appearance of this software, all CRM solutions were hosted via the company’s server. This was problematic both in terms of the cost and the time it took. That’s why Salesforce has developed CRM software in the format of a cloud service. You can manage your sales, your customer service, your marketing department. Its rates depend on several criteria: modules used, number of users, features, etc...
the most common questions
A CRM (Customer Relationship Management) is a tool that centralizes information about prospects and customers, and manages the business relationship throughout the journey, from prospecting to loyalty.
A CRM allows you to centralize customer data, track opportunities, automate tasks, and align teams. It improves business productivity and customer relationship.
A CRM is useful to any company that manages prospects and customers, from TPE to large companies. It adapts to sales, marketing and support teams.
It is necessary to start from your needs and processes, choose a suitable tool (HubSpot, Salesforce, Pipedrive...) and integrate it with the rest of the tools. Turnk supports choice, parameterization and integration.
