Klaviyo: marketing automation powered by your customer data
Discover Klaviyo, the marketing automation platform that turns customer data into revenue
Klaviyo is a marketing automation platform built for e-commerce that unifies your customer data to send personalised emails and SMS at exactly the right moment.
An abandoned cart triggers an automatic follow-up, a first purchase starts a welcome series, an inactive customer receives a win-back offer: every scenario runs on real data from your store. E-commerce brands use Klaviyo to turn their customer base into a measurable revenue channel, campaign after campaign.
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Klaviyo is built around four pillars:
Everything starts with customer data, which each channel then puts to work.
1. Data and segmentation: precise targeting
Klaviyo unifies data from your store and your tools to build complete customer profiles.
- Connect your Shopify or PrestaShop store, or your e-commerce platform, in a few clicks
- Segment your contacts based on purchase behaviour and browsing activity
- Target top buyers, inactive customers or abandoned carts
- Refresh your segments in real time with every new event
2. Flows: automated scenarios that sell for you
Klaviyo's visual editor builds sequences triggered by your customers' behaviour.
- Recover abandoned carts automatically
- Welcome every new subscriber with an onboarding series
- Recommend products based on purchase history
- Win back dormant customers before they move to a competitor
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3. Email campaigns: newsletters that convert
Design and send one-off campaigns from the same environment as your automations.
- Build responsive emails with the drag-and-drop editor
- Personalise every message with customer profile data
- Test subject lines and content with A/B testing
- Track the revenue each campaign generates, not just opens
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4. SMS and push notifications: reach your customers on mobile
Extend your scenarios beyond email, with the same data and the same logic.
- Combine email and SMS within the same flows
- Send back-in-stock alerts and order confirmations
- Manage consent to stay compliant with regulations
- Coordinate marketing pressure across every channel
Planning a Klaviyo project? turnK connects the platform to your store and your CRM for truly data-driven marketing. Take a look at our CRM integration services or contact us: our consultants reply within 48 hours.
Les questions les plus fréquentes
Klaviyo is a marketing automation platform built for e-commerce. It unifies customer data from your store and your tools to send personalised emails, SMS and push notifications, triggered by your customers' actual behaviour.
Klaviyo is primarily aimed at e-commerce brands, from growing Shopify stores to established names. SMBs and startups that want to centralise customer data and automate their marketing will also find it a good fit.
Advanced segmentation based on customer data, automated flows (abandoned cart, welcome, win-back), email campaigns with a visual editor and A/B testing, plus SMS and push notifications coordinated with email.
Klaviyo is subscription-based, priced mainly on the number of active contacts and the channels you use (email, SMS), with a free tier to get started. Up-to-date pricing is available on the official Klaviyo website.
Klaviyo is optimised for e-commerce, with native integrations for Shopify, PrestaShop and the main online selling platforms. It can serve any customer-data-driven business, though; turnK helps you validate that choice against alternatives such as Mailchimp or Brevo.
