What is Surfe? (Complete Guide + 2025 Reviews)

Surfe is a browser extension designed for sales teams and earnings who use LinkedIn for prospecting. This SaaS tool aims to optimize productivity by connecting LinkedIn directly to your CRM.

Its core promise is to simplify and automate the capture, synchronization, and enrichment of lead data from LinkedIn to popular CRMs, eliminating tedious manual entry and potential errors. In 2025, Surfe is positioned as a key player in streamlining sales workflows and improving the quality of CRM data.

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What is Surfe for? (Use case)

Surfe is primarily used to act as a bridge between LinkedIn (including Sales Navigator) and your customer relationship management (CRM) system. It overlays an intuitive user interface on LinkedIn, allowing salespeople to access and edit CRM information without leaving the prospect's LinkedIn page.

Overall benefits for users include significant time savings, improved data quality in CRM, and increased sales team efficiency. This allows you to focus on selling instead of administrative tasks.

For example, a B2B sales team can use Surfe to add new leads from LinkedIn to their HubSpot or Salesforce in one click, automatically enrich these profiles with verified email addresses and phone numbers, and synchronize LinkedIn conversations directly into the CRM contact sheet.

Surfe's key features

Surfe offers several features to optimize your commercial prospecting :

• CRM synchronization in one click: Add LinkedIn contacts to your CRM (HubSpot, Salesforce, Pipedrive, Copper, etc.) instantly. This prevents double entries and errors.
• Data enrichment: Find verified email addresses and phone numbers for your prospects. Surfe uses a cascade of suppliers to ensure high data quality.
• Viewing CRM data on LinkedIn: View your CRM information (lead status, current transactions, tasks) directly on the person's LinkedIn profile. You gain context and efficiency.
• Synchronizing LinkedIn messages: Record your LinkedIn exchanges in the contact files of your CRM for complete follow-up.
• Exporting lists from Sales Navigator: Transfer entire lists of prospects from Sales Navigator to your CRM, with automatic enrichment.
• Managing message templates: Use and monitor the performance of your message templates directly from Surfe.

Advantages and limitations of Surfe

Like any tool, Surfe has strengths and a few aspects to consider.

✅ Advantages:

• Significant time savings thanks toautomation from data entry and CRM integration.
• Improvement of the quality of CRM data through enrichment and synchronization in real time.
• Intuitive user interface and seamless integration with LinkedIn and leading CRMs.
• GDPR compliance and ISO27001 certification, ensuring data security.
• Offer a free plan to discover basic features.

❌ Limits:

• Mainly focused on the LinkedIn ecosystem; less useful if your prospecting is mostly done on other platforms.
• The cost of paid plans can represent an investment for small structures or freelancers.
• Dependence on LinkedIn's structure and APIs may occasionally result in necessary adjustments to the tool.

How much does Surfe cost? (Prices 2025)

Surfe offers several pricing plans to adapt to the needs of different team sizes. Here are the prices displayed in June 2025 on their site, for annual billing (the monthly prices are slightly higher):

• Free: 0$. Great for a daily productive boost. Basic features to connect LinkedIn to your CRM.‍
• Essential: $29 per user per month (annual billing). Built to boost your team. Includes more sync and enrichment features.‍
• Pro: $59 per user per month (annual billing). Intended for large-scale prospecting. Offers advanced features such as exporting bulk lists and synchronizing conversations. ‍
• Enterprise plans: On estimate. For large teams with specific needs, Surfe offers customized solutions.

Surfe offers a free trial for its paid plans, and no credit card is required for the free plan or trial.

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Our opinion on Surfe (Test & Recommendations)

Our experience with Surfe shows that it delivers on its core promise: radically simplifying the integration of LinkedIn data into CRM. The tool is fluid and fits naturally into the daily workflow on LinkedIn. The ability to see and modify CRM data without changing tabs is a real productivity advantage.

The strengths observed are the speed of synchronization, the quality of the enrichment of contacts and the ease of use. Synchronizing LinkedIn messages is also very popular for maintaining a complete history of interactions.

A practical limitation could be that the effectiveness of enrichment may vary by region or industry, although Surfe uses multiple providers to maximize the chances of success.

Surfe is particularly suitable for B2B sales teams, recruiters, and anyone who uses LinkedIn extensively for lead generation and professional relationship management. It is ideal for those looking to optimize their time and maintain a clean and up to date CRM database.

Final grade: 4.5/5

Alternatives to Surfe

If you're exploring other options, here are a few Surfe alternatives:

• Lusha: Often cited as a direct competitor, Lusha specializes in finding B2B contact details.
• Apollo.io: A broader “Sales Intelligence” platform that includes contact research, engagement, and analytics.
• Kaspr : Another LinkedIn contact extraction tool, renowned for its simplicity and accessibility.

Integrations available with Surfe

Surfe integrates natively with the most popular CRMs:

• CRM: HubSpot, Salesforce, Pipedrive, Copper.

It also connects with other tools to improve your sales productivity:

• E-Mail: Gmail (to send emails directly from LinkedIn).
• telephony: Aircall (to call directly from LinkedIn).
• Sales Commitment: Salesloft, Outreach, Lemlist (connection to streamline the sequences).
• Enrichment: Surfe integrates suppliers like Dropcontact.

Surfe also offers an API key for custom integrations.

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How do I get started with Surfe? (Quick guide)

Getting started with Surfe is quick and easy:

1. Visit the official Surfe website: Go on www.surfe.com.
2. Choose a plan: Go for the free plan or a paid plan with a trial.
3. Install the Chrome extension: Add Surfe to your Google Chrome browser.
4. Connect your CRM: Follow the instructions to link Surfe to your HubSpot account, Salesforce, etc.
5. Start prospecting: Head over to LinkedIn and start adding and enriching contacts in one click.

Installation usually only takes a few minutes.

For a greater integration of Surfe into your sales processes and the optimization of your digital tools, do not hesitate to contact TurnK experts for personalized support: https://www.turnk.co/contact.