Café Joyeux

At turnK, we had the pleasure of working with Café Joyeux, a purpose-driven company founded in 2017. Promoting the inclusion of people with intellectual or cognitive disabilities, Café Joyeux combines a restaurant business with a specialty-coffee brand.

Today, the company employs between 250 and 300 people and generates revenue of between €5 million and €10 million in France and across Europe.

The challenges

Before working with turnK, Café Joyeux faced several challenges:

• Poorly connected systems: Salesforce and PrestaShop did not communicate effectively.
• Excel-based work: Data management was manual and time-consuming.
• Limited dashboards: Insufficient visibility into performance.
• No recurring-order solution: Difficulty managing transactions and recurring orders.
• Administrative burden: Teams were discouraged and lost time on repetitive tasks.

The solutions

To address these challenges, turnK delivered the following:

• Migration to HubSpot: Implementation of a CRM suited to Café Joyeux's requirements.
• Custom configuration: Adaptation of the tools to the company's specific operations.
• Data migration: Transfer of data from Salesforce.
• Bidirectional data flows: Use of Make to connect the CRM and CMS.
• Order automation: Simplification of the ordering process from the CRM.
• Dashboards and KPIs: Accurate performance monitoring through key indicators.

Results achieved

Following turnK's work, Café Joyeux achieved:

• A 50% increase in productivity.
• A 30% reduction in time spent on administrative tasks.
• A 15% shorter sales cycle.
• Greater motivation among user teams.
• Improved KPI visibility and management.
• Transfer of a no-code culture to the teams.