project presentation
Zefir helps individuals sell their property by mobilizing the best agencies, agents, independent professionals and national networks, selected according to their results and professional networks.
Challenges
- Leads from the back office that were hard to qualify and track.
- Unreliable performance indicators.
- Sales follow-ups done by hand.
Solutions
Zefir worked on Pipedrive before moving to HubSpot. turnK connected its back office to HubSpot and structured the sales cycle: lead qualification, KPI tracking and follow-up automation.
Impacts
- Faster, more reliable lead qualification.
- KPIs tracked with precision.
- Automated follow-ups and email sequences.
Old stack

New stack

solutions provided
- Solution 01: API connection between Zefir’s back office and HubSpot.
- Solution 02: Better lead qualification.
- Solution 03: More accurate KPI tracking.
- Solution 04: Automated follow-ups and email sequences.
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