Breeze: HubSpot's native AI for your marketing and sales teams
Discover Breeze, HubSpot's built-in artificial intelligence
Breeze is the AI layer built into HubSpot that puts artificial intelligence to work for your marketing, sales and support teams, right inside your CRM.
Drafting a prospecting email, preparing a meeting, enriching a contact record, answering a ticket: Breeze draws on your HubSpot CRM data to handle or speed up these tasks without switching tools. Your teams spend less time on repetitive work and more on high-value conversations.
Breeze is built around three complementary components:
Each one covers a specific use of AI inside your HubSpot platform.
1. Breeze Copilot: an AI assistant in your everyday HubSpot
A conversational assistant that knows your CRM data and supports you at every step.
- Write emails, posts and content aligned with your brand voice
- Prepare your meetings with account and contact summaries
- Summarise email threads, calls and tickets in seconds
- Create and update CRM records in plain language
2. Breeze Agents: AI agents that get work done for you
Specialised agents that take on complete missions, end to end.
- Automate content production: articles, pages and social posts
- Delegate prospecting: identifying, prioritising and reaching out to leads
- Let a customer agent handle common support questions, with human handoff when needed
- Stay in control: every agent works within the scope and rules you define
3. Breeze Intelligence: enriched, reliable CRM data
AI is only as good as your data, and Breeze Intelligence takes care of it.
- Enrich contact and company records automatically
- Detect buying intent signals from your website visitors
- Shorten your forms by pre-filling fields you already know
- Make segmentation and scoring more reliable with up-to-date data
What about the HubSpot ecosystem?
Breeze is not a standalone tool: it is AI woven into every HubSpot Hub (Marketing, Sales, Service, Content). The cleaner and better structured your CRM, the more relevant Breeze becomes.
Planning a Breeze or HubSpot project? turnK integrates your CRM and activates AI on concrete use cases. Take a look at our CRM integration services or contact us: our consultants reply within 48 hours.
Les questions les plus fréquentes
Breeze is HubSpot's built-in artificial intelligence. It combines a conversational assistant (Breeze Copilot), autonomous agents (Breeze Agents) and a data enrichment service (Breeze Intelligence), all natively connected to your CRM.
Marketing, sales and customer service teams already using HubSpot who want to automate repetitive tasks: content writing, prospecting, answering common questions, enriching records. No specific technical skills are required.
Breeze Copilot assists every user day to day (writing, summaries, CRM updates), Breeze Agents automates complete missions such as prospecting or support, and Breeze Intelligence enriches your contacts and detects buying intent.
Some features are included in HubSpot subscriptions, while other components such as Breeze Intelligence are billed separately, on a credit-based model. Up-to-date pricing is available on the official HubSpot website.
Yes, Breeze is native to the HubSpot platform and works directly on your CRM data. Its relevance therefore depends on the quality of your setup and data, which is exactly what turnK optimises during a HubSpot integration.
