What is Semrush? (Complete Guide + 2025 Reviews)

Semrush is a platform of digital marketing all-in-one designed for SEO professionals, marketers, agencies, and businesses of all sizes. Launched in 2008, it has become an essential reference for anyone looking to improve their online visibility.

Its main promise is to provide accurate data and powerful tools to analyze and optimize all facets of your digital strategy : of natural referencing (SEO) To the marketing of contents, including paid advertising (SEA) and social media management.

In 2025, Semrush is positioned as one of the most complete software suites on the market, a true Swiss Army knife to dominate search results and surpass the competition.

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What is Semrush for? (Use case)

You use Semrush to make informed decisions based on real data. The platform centralizes dozens of tools that allow you to manage your online growth.

The benefits for users are numerous: time savings, better understanding of the market, identification of new traffic opportunities and optimization of the return on investment of marketing campaigns.

Concretely, an SME will use it to monitor its competitors and find keywords profitable. One SEO agency will use it to carry out in-depth technical audits and monitor the positioning of its customers. An e-merchant will be able to analyze the product sheets of his rivals to optimize his own and a content creator will identify topics with high potential to attract a qualified audience.

Semrush Key Features

Semrush is distinguished by the richness of its functionalities. Here are the most used tools:

• Competitive analysis: You analyze the strategies of your competitors, discover their most effective keywords, their traffic sources and their advertising campaigns. The benefit is clear: you identify their strengths and weaknesses to refine your own strategy.
• Keyword research: With tools like the “Keyword Magic Tool”, you have access to a huge database to find the phrases your target is looking for. You get content ideas and optimize your pages to capture qualified traffic.
• Site Audit: You launch a complete analysis of your site to detect more than 130 technical and SEO errors (broken links, missing H1 tags, etc.). This helps you improve the technical health of your site, an essential criterion for Google.
• Position Tracking: On a daily basis, you monitor the ranking of your site on strategic keywords, locally or nationally. In this way, you can precisely measure the impact of your SEO actions.
• Backlink analysis: You monitor your inbound link profile, discover the new links obtained and analyze the netlinking strategy of your competitors to find new opportunities.
• Content marketing: The platform helps you come up with topic ideas, create an SEO-optimized content brief, and analyze the performance of your existing articles.

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Advantages and limitations of Semrush

Like any tool, Semrush has strengths and a few weaknesses to consider.

✅ Advantages:

• All-in-one suite: Semrush covers almost all digital marketing needs (SEO, SEA, Content, Social Media), which avoids multiplying subscriptions.
• Data richness: The depth of analysis and the size of the keyword and domain database are among the best on the market.
• Extensive competitive analysis: The tools to spy on the competition are particularly powerful and appreciated.
• Interface and reports: The dashboard is powerful and allows you to create clear reports to track performance.

❌ Limits:

• The price: Semrush is an investment. Pricing plans can be high for freelancers or very small businesses.
• A complex handling: The platform is so rich that it may seem like a “gas factory” for a beginner.
• Pro plan limits: The foreground doesn't provide access to historical data, which can be frustrating for in-depth analysis.

How much does Semrush cost? (Prices 2025)

Semrush tailors its pricing as needed, with three main plans. You can save up to 17% by opting for annual billing.

• Pro plan: Offered at $139.95 per month. This plan is ideal for freelancers and small businesses just starting out. It includes access to competitive analysis, keyword research, and site audit tools, but with limits on the number of reports and the absence of historical data.
• Guru Plan: Available for $249.95 per month. It is aimed at SMEs and growing agencies. It unlocks crucial features like the content marketing platform, historical data, and higher limits.
• Business plan: Selling for $499.95 per month. This plan is designed for large businesses and agencies that manage a lot of customers. It offers extended boundaries, API access, and deeper analytics.
• Enterprise plan: For very large companies with specific needs, Semrush offers a tailor-made formula whose price is communicated only on quotation.

One 14 day free trial is available if you want to test the platform before you start investing.

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Our opinion on Semrush (Test & Recommendations)

After using it on numerous projects, our review of Semrush is very positive. It is an extremely powerful and reliable tool, whose data makes it possible to build solid growth strategies. Users also give it excellent ratings, often around 4.5/5.

Its strengths lie in its 360° vision of digital marketing and the quality of its competitive analysis tools. The learning curve is real, but the investment in time is quickly rewarded by the relevance of the information obtained.

We particularly recommend it to marketing teams, SEO/SEA agencies and to any business that takes its online visibility seriously. For a freelancer with a tight budget, the investment must be carefully considered.

Final grade: 4.7/5

Alternatives to Semrush

While Semrush is a leader, there are other great tools out there.

• Ahrefs : Often considered to be the direct competitor, Ahrefs is particularly renowned for the quality of its backlink analysis.
• Moz Pro : A pioneer in SEO, Moz Pro is a solid alternative, sometimes considered a bit more accessible for beginners.
• Ubersuggest : Developed by Neil Patel, this tool is known for its simplified approach and its very competitive rates, and even its free offer for basic needs.

Integrations available with Semrush

To centralize your workflows, Semrush connects to numerous third-party tools.

You can integrate it natively with platforms like Google Looker Studio, Google Sheets, or your Google Business Profile. Connections also exist for CMS like Wix and project management tools like monday.com. Finally, thanks to its presence on platforms ofautomation like Make and Zapier, you can connect Semrush to hundreds of other applications to create custom workflows.

How do I get started with Semrush? (Quick guide)

To get started effectively, follow these few steps:

1. Create an account: Take advantage of the free trial to explore the platform without commitment.
2. Start a project: Add your domain name to centralize all analyses (site audit, position tracking, etc.).
3. Perform a site audit: Launch your first “Site Audit” to get a complete diagnosis of the technical health of your site.
4. Analyze a competitor: Enter a competitor's domain into the search bar and explore their keyword and content strategies.
5. Explore the Keyword Magic Tool: Enter a main keyword related to your business to discover thousands of ideas for relevant keywords to target.

Need help integrating Semrush into your strategy?

Analyzing data is one thing, transforming it into concrete actions is another. If you want support in integrating the power of Semrush into your project and defining a clear roadmap, the TurnK team is at your disposal. Contact us to discuss.