Active Campaign

Presentation of the tool ActiveCampaign

ActiveCampaign is a platform offering a set of marketing functionalities such as sending campaigns, creating automation or managing contact lists.

It is a tool that allows to automate and accelerate sales campaigns. He is one of the actors in email marketing software. This is possible thanks to the integration of several other tools for managing relationships between prospects and customers.

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Key Active Campaign Features

With ActiveCampaign, you can use the Marketing automation without being an expert in new technologies. The tool is an automation generator that allows you to configure automated workflows in a few minutes using the technique of drag and drop (drag & drop).

The process of use is simple and can be summed up in three points:

Automating email marketing follow-up

• Automating email marketing follow-up
• Finding the most engaged contacts following these emails
• Integrate the desired applications for even more results

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ActiveCampaign works with a system of Prospect scoring, the Lead scoring. The objective is to monitor the engagement rate of each contact using a temperature gauge according to shares or Inactions of the latter. This gammification of the marketing process only makes sense if rules and objectives have been determined beforehand, because it is you who determine the rating of your leads. So, you have to ask yourself what are the important points, the goals for your business.

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The tool also offers automation recipes that make it possible to determine a email marketing action plan clear and organized. It also offers over 125 ready-to-use email templates as well as a library of tools integrated with ActiveCampaign. The platform also has a migration service that allows the transition of a company's former automation or email marketing providers to ActiveCampaign.