What is ActiveCampaign? (Complete Guide + 2025 Reviews)

What is ActiveCampaign for?

ActiveCampaign is a platform for automating the customer experience. It helps you connect and engage your customers in a personalized way across all touchpoints. You centralize your customer data and automate your marketing and sales processes to create lasting relationships.

This tool allows you to create automated email sequences, segment your contacts according to their behaviors and manage your sales pipeline thanks to an integrated CRM. It is transforming the way you communicate with your audience.

For example, you can send a welcome email to each new member of your newsletter. You can also automatically follow up with a customer who abandoned their cart on your online store. For sales teams, ActiveCampaign makes it possible to track leads and automate follow-up tasks.

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ActiveCampaign's key features

• Marketing Automation : Create complex scenarios to send the right message, at the right time, on the right channel, without manual effort.
• CRM & Sales Automation: Manage your contacts and automate your sales process so you can focus on closing deals.
• Email marketing: Design engaging email campaigns with an intuitive editor and advanced customization options.
• Landing Pages: Build landing pages to capture leads and promote your offers, without the need for technical skills.
• Messaging & Chat: Interact in real time with your website visitors to answer their questions and convert them into customers.
• Advanced segmentation: Target your contacts based on their actions, interests, and demographics for highly relevant campaigns.

ActiveCampaign benefits and limitations

Benefits

• Its automation capabilities are among the most powerful and flexible on the market.
• The tool offers excellent value for money for the features offered.
• Son CRM integrated is a real asset for aligning marketing and sales teams.
• The platform integrates easily with hundreds of other applications.

Limits

• The functional richness can make the tool complex to learn for beginners.
• The cost can increase rapidly as your contact list grows.

How much does ActiveCampaign cost? (Prices 2025)

In 2025, ActiveCampaign adjusted its pricing, so it's essential to properly assess your needs. The tool offers several plans that adapt to the size of your business and the complexity of your strategy.

• The plan Starter starts at around €19 per month for 1,000 contacts. It's ideal for getting started with email marketing and simple automation.
• The plan Plus, starting at around $49 per month for 1,000 contacts, unlocks more advanced features like landing pages, Facebook custom audiences, and a more comprehensive CRM.
• The plan Professional, starting at around €89 per month, is designed for teams that want to optimize their performance with A/B automation testing and predictive sending.
• Finally, the plan Business is intended for large organizations that need custom reports, dedicated support, and advanced security features.

Know that a 14 day free trial is available to test the platform without obligation.

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What we think about ActiveCampaign

We use ActiveCampaign and particularly appreciate the power of its automation engine. It allows you to create truly tailored customer experiences that result in better engagement and more sales. The possibilities seem endless, which we see as a major force.

The integrated CRM is another strong point. It simplifies collaboration between marketing and sales by centralizing all interactions with contacts.

The only limitation we could note is that its learning curve is a bit steeper than that of simpler competitors. However, the investment in time is quickly paid for itself by the results obtained.

<verdict-box>We recommend ActiveCampaign for SMBs, content creators, and e-commerce businesses looking for an all-in-one tool to manage and automate their entire customer cycle.
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Verdict: 4.5/5 <verdict-box>

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Alternatives to ActiveCampaign

• HubSpot : An excellent alternative if you are looking for an all-in-one solution with a powerful, but often more expensive, free CRM.
• Brevo (formerly Sendinblue): A more affordable option that offers a complete marketing suite, including texting and chat, with good value for money.
• MailerLite : Ideal for beginners or those with simpler needs, with a very intuitive interface and attractive rates.

Integrations available with ActiveCampaign

ActiveCampaign connects to a vast ecosystem of tools to centralize your operations.

• E-commerce: Shopify, WooCommerce, BigCommerce to sync customer data and purchases.
• CMS: WordPress to capture leads directly from your site.
• CRM: Salesforce, Pipedrive for unified management of your contacts.
• Form management: Typeform, Gravity Forms to enrich your contact lists.
• Automation: Zapier to connect ActiveCampaign to thousands of other apps.

How do I get started with ActiveCampaign?

• Create your account with a free 14-day trial.
• Import your existing contact list in a few clicks.
• Set up your first automation, like a welcome email.
• Install the tracking code on your website to observe visitor behavior.
• Create and send your first email campaign to engage your audience.
• Explore CRM to organize and track your sales opportunities.

FAQS

Is ActiveCampaign good for beginners?‍

Yes, while very powerful, ActiveCampaign offers a lot of resources (guides, videos, customer support) to support new users. Its ready-to-use automation models make it much easier to get started for current needs.

Can ActiveCampaign be used for B2B and B2C?

Absolutely. Its segmentation and personalization features are flexible enough to adapt to both models. Integrated CRM is particularly useful for B2B sales cycles, while e-commerce automations are perfect for B2C.

Can ActiveCampaign CRM replace a dedicated CRM like Salesforce?‍

For SMBs, ActiveCampaign CRM is often sufficient to manage the sales pipeline effectively. For larger businesses with very complex needs, integration with a more robust CRM like Salesforce may be required, and ActiveCampaign allows for that.

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