Why use a CRM?


What is a CRM?

A CRM (Customer Relationship Management) or customer relationship management system is a tool for meeting and achieving specific objectives through the management of a company's relationships and interactions with its customers or prospects. The aim? Develop and improve business relationships.

CRM tools can be used to manage customer relationships throughout the customer lifecycle, including marketing, sales, e-commerce, and customer service interactions.

It then allows you, among other things, to increase your sales, improve your customer service, but also to automate your campaigns and manage your projects.

Today, the majority of CRM tools no longer just provide an overview of prospect and customer data. Its functionalities have greatly evolved. CRM software is increasingly innovative and effective:

  • CRM for managing sales and opportunities
  • A CRM to analyze data
  • A CRM as customer support
  • CRM to manage projects
  • CRM to automate processes

The benefits of a No Code CRM

Creating business applications specifically for your business can quickly be very expensive. Thanks to CRM software developed in SaaS mode, NoCode CRMs, this problem is solved.

With the rapid evolution of the NoCode market, more and more SaaS applications have emerged, these systems allow you to have an overview of your activities thanks to numerous functionalities. Whether in terms of sales and contact management, collaboration, forecasting, forecasting, reporting, marketing campaign management, automation, CRMs offer many advantages.

The flexibility of CRM in SaaS mode

CRM tools in SaaS mode are customizable. Thus, you can adapt the one of your choice according to the identity of your brand and your graphic charter. It is not you who must adapt to your tool, it is it that adapts to your activities, your needs and use cases.

Simple automation management

Most No Code CRMs offer templates and automation models, adaptable to a large number of needs. Their configuration is done in just a few clicks: status changes, task automation, automatic email, notifications, etc.

Automations have become a necessity for a large number of businesses. The saving of time and the productivity of teams have become essential so that they can focus on missions with high added value. Without automation, in addition to wasting time completing tedious tasks, the risks of human errors can be recurrent.

Integrations with your daily tools

The power of CRM tools offers a wide range of possibilities. Thus, numerous integrations with third party tools are completely possible. The interest? Increase your performance and productivity even more by centralizing your daily tools.

At Turnk, we tested several CRMs internally and for our customers. Here is a list of our favorite CRM tools.

Hubspot CRM

The Hubspot CRM module allows you to manage your contacts, your prospecting activities, and monitor your opportunities, but that's not all. This tool also has features that also allow you to generate leads and communicate with prospects and customers.

Hubspot is available in free versions, with an unlimited number of contacts and users.


Pipedrive Is a CRM considered to be one of the most easy to use available on the market thanks to its interface unsophisticated and Intuitive. This platform, designed for salespeople, helps you to manage your sales and to focus on the things that generate the most revenue for your business. Indeed, Pipedrive is focused on managing your sales And on planning your commercial activities. The only disadvantages of the platform are that it does not offer the management of quotes and invoices and that email synchronization is only available from the advanced offer. The basic subscription is €12.50 per month per user.


A global leader in the CRM software market, Saleforces is one of the most complete and customizable software on the market. Before the advent of this software, all CRM solutions were hosted via the company's server. This was a problem both in terms of cost and in terms of the time it took. That's why Salesforce developed CRM software in the format of a Cloud service. There you can manage your sales, your customer service, your marketing department. Its prices depend on several criteria: modules used, number of users, functionalities, etc...

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