OpenAI: ChatGPT and the GPT models for your business
Discover OpenAI, the company behind ChatGPT and the GPT models
OpenAI is an artificial intelligence company that provides generative AI models for text, images, audio and code, available through ChatGPT and an API.
Drafting a sales proposal, transcribing and summarising a meeting, generating a campaign visual, writing a data export script: OpenAI models cover very practical use cases, from individual desktops to business applications connected to your tools.
OpenAI is built around four pillars:
Each one matches a different maturity level, from first steps to industrialisation.
1. ChatGPT: the everyday AI assistant
The best-known chat interface on the market, with plans for individuals and teams.
- Write, correct and rephrase your content in a few exchanges
- Analyse files: reports, spreadsheets, presentations
- Build custom GPTs for your recurring processes
- Govern team usage with the dedicated business plans
- Discover the service here
2. Multimodal models: text, image, audio and code
The OpenAI model family handles several content types, both as input and output.
- Generate text and code with the GPT models
- Create images from a simple description
- Transcribe audio and give your applications a voice
- Combine these capabilities within a single user journey
3. The API: embed AI in your applications
The developer platform lets you bring the models into your IT system.
- Connect the models to your CRM, support desk or back office
- Automate the classification and processing of incoming documents
- Tune the cost-performance ratio by picking the right model for each task
- Track usage and access from the platform console
- Discover the service here
4. Assistants and agents connected to your business
Beyond chat, OpenAI provides the building blocks for agents that act on your tools.
- Build assistants that answer from your own documents
- Give your agents access to business functions: search, calculation, data updates
- Orchestrate multi-step tasks triggered by a single message
- Measure answer quality before rolling out a use case at scale
What about the alternatives?
OpenAI is often the entry point of an AI strategy, but rarely the only component: depending on the use case, it is combined with or benchmarked against Anthropic, Google Gemini or Mistral AI. The architecture matters more than the logo.
Planning an AI project with OpenAI? turnK selects the right models, connects them to your data and secures the path to production. Take a look at our Data & AI services or contact us: our consultants reply within 48 hours.
Les questions les plus fréquentes
OpenAI is an artificial intelligence company, the maker of ChatGPT and the GPT model family. It provides generative AI models for text, images, audio and code, available through ChatGPT, an API and many integrations.
Everyone: teams that use ChatGPT to save time day to day, and companies that integrate the models via the API to automate processes, generate content or build assistants connected to their data and tools.
ChatGPT as an everyday assistant, multimodal models that handle text, images, audio and code, an API to embed AI in business applications, and building blocks for custom assistants and agents.
ChatGPT comes in a free version and paid subscriptions, including team and enterprise plans. The API is billed on usage, depending on the model and volume processed. Up-to-date pricing is available on the official OpenAI website.
Yes, and that is where the value lies: through the API, the models can read your documents, feed your CRM or handle support requests. turnK designs these integrations with a focus on answer quality, data security and cost control.
